Key user roles and personas

  • Release version: Australia
  • Updated April 27, 2026
  • 2 minutes to read
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    Summary of Key user roles and personas

    Employee Slate delivers customized experiences tailored for everyday employees, content managers, and administrators, aligning with their specific work routines. This structured approach enables organizations to streamline service delivery, communication, and administration within the ServiceNow environment.

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    Administrator Responsibilities

    Administrators play a critical role in planning, deploying, configuring, extending, monitoring, and evolving the Employee Slate experience:

    • Plan: Review deployment architecture and sizing to ensure smooth rollout.
    • Install: Set up Moveworks or enable Now Assist Chat as the conversational assistant.
    • Configure: Manage branding, data sources, and assistant behavior through the admin console.
    • Extend: Create custom and AI-generated widgets using the widget builder to enhance the canvas.
    • Monitor: Track adoption and user experience metrics via the analytics dashboard.
    • Evolve: Expand the Employee Slate experience to Microsoft Teams, Slack, mobile, and other third-party channels.

    This empowers administrators to deliver a cohesive and evolving user experience across platforms.

    Employee Experience

    Employees access a conversation-first interface that simplifies everyday tasks through a unified AI front door:

    • Ask: Use natural language questions via Moveworks or Now Assist Chat.
    • Discover: Search enterprise knowledge sources like SharePoint, Drive, and Slack seamlessly.
    • Act: Submit service catalog requests directly within the chat interface.
    • Track: Monitor approvals, tasks, and updates in a consolidated timeline.
    • Stay current: Receive targeted notifications and announcements on web and mobile.

    This simplifies and accelerates employee interactions with IT and service management.

    Content Manager Use Cases

    Content managers leverage AI and targeted communication capabilities to engage employees effectively:

    • Author: Create announcements with conversational AI assistance.
    • Target: Segment audiences by role, location, or group for precise messaging.
    • Publish: Distribute messages simultaneously across portal, mobile, Microsoft Teams, and Slack.
    • Engage: Allow AI to handle follow-up questions inline with communications.
    • Measure: Analyze reach, engagement, and sentiment through communications analytics.
    • Refine: Adjust targeting and scheduling based on analytics for improved impact.

    This enables content managers to deliver timely, relevant, and measurable employee communications.

    Employee Slate provides tailored experiences for everyday employees, content managers, and administrators.

    Employee Slate serves different categories of employees with experiences that match their work routines.

    Admin key responsibilities

    Plan implementation, install Moveworks or Now Assist Chat, and configure branding and data sources from the admin console. Extend the canvas with AI-built widgets, track adoption in analytics, and expand the experience to Microsoft Teams, Slack, and mobile.

    Figure 1. Admin use cases
    admin-use-cases
    Table 1. Administrator use cases
    Action Responsibility
    Plan Review deployment architecture and sizing for the rollout.
    Install Install Moveworks or enable Now Assist Chat as the conversational assistant.
    Configure Set branding, data sources, and assistant behavior in the admin console.
    Extend Build custom and AI-generated widgets on the canvas with the widget builder.
    Monitor Track adoption and experience metrics in the analytics dashboard.
    Evolve Expand the experience to apps such as Microsoft Teams, Slack, and other third-party channels.
    For more information on configuration, see Get started with Employee Slate

    Employee key use cases

    From the moment you sign in to the moment the task is done, everything runs from one AI front door. This tier provides a conversation-first interface for everyday tasks such as service requests, knowledge search, research, and integration-powered actions.

    Figure 2. Everyday employee key use cases
    employee-use-cases
    Table 2. Employee role and responsibilities
    Action ResponsibilityEmployee Slate
    Ask Ask a question in natural language to Moveworks or Now Assist chat.
    Discover Find answers across enterprise knowledge sources, such as SharePoint, Drive, and Slack.
    Act Submit catalog requests through the conversational catalog without leaving the chat.
    Track View approvals, tasks, and updates in one timeline in Tasks and requests.
    Stay current Receive targeted notifications and announcements across web and mobile browser.
    For more information, see Employee Slate capabilities and Moveworks AI assistant capabilities.

    Content manager key use cases

    Draft announcements with conversational AI and target the right employees by role, location, or group. Publish across portal, mobile, Microsoft Teams, and Slack. Then track engagement and refine the next message with sharper targeting.

    Figure 3. Content manager use cases
    content-manager-use cases
    Table 3. Content manager use cases
    Action Responsibility
    Author Draft announcements with conversational AI assistance.
    Target Segment audiences by role, location, or group.
    Publish Deliver across web, mobile, Microsoft Teams, and Slack at once.
    Engage Let AI field follow-up questions inline with the message.
    Measure Review the reach, reads, and sentiment from communications analytics.
    Refine Tune targeting and cadence for the next announcement.
    For more information, see Employee communications.