---
sourceDocument: Australia Employee Service Management
sourceDocumentLink: https://servicenow-prod.fluidtopics.net/r/employee-service-management

 Release :

    - australia

ft:locale :

    - en-US

ft:publication_title :

    - Australia Employee Service Management

ft:clusterId :

    - emplsm

bundleId :

    - emplsm

workflow :

    - Employee


---

# Create announcement

# Create announcements {#ariaid-title1}

Release version: Australia  
Updated May 28, 2026  
![](https://www.servicenow.com/docs/portal-asset/ico-clock) 3 minutes to read  
Create announcements to highlight important content on the EmployeeWorks Web App home page, such as new policies, required actions, or featured knowledge articles as a carousel.

## Before you begin

Role required: content_manager or content_admin

## About this task

You can create announcements from scratch or from existing knowledge articles and catalog items in one of the following ways.

* Manual creation: Create announcements from scratch by entering all content manually in the editor view.
* Conversational authoring: Prompt, chat, and generate announcements from existing knowledge articles or catalog items. For more information, see [Create an announcement using Chat](https://servicenow-prod.fluidtopics.net/BVPlZFPmGoMWE6y7iy48Lw "Use conversational authoring with Chat to create Employee Slate announcements from existing knowledge articles or catalog items.").
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## Procedure

1. Go to your profile menu and select Communications.  
   Note:  
   The Communications link appears only for users with the content manager or content administrator role.
2. Select Create announcement to go to the Editor page and fill in the following fields.
   1. In the Headline field, enter a short title for the announcement.  
      The headline appears in the Employee Comms widget and in any chat promotions.
   2. In the Body copy field, specify the optional supporting text.  
      This text displays when an employee opens the announcement.
   3. Add an image by selecting Choose file and uploading a thumbnail image.
   4. After uploading, adjust the focal point of the image by selecting and dragging within the image preview.  
      Note:  
      The selected target area of the image is visible as the focal point of the image. Verify the focal point positioning to confirm the image render on different widget aspect ratios.
      Figure 1. Select focal point
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3. Select the link in one of the following ways:
   1. Configure the link by selecting an existing link from the reusable links table.
   2. Create a new link.  
      1. Select Create new link.
      2. Enter the name and select the type: knowledge article, catalog item, or external URL.
      3. Enter the target URL and specify whether to open in the current tab or a new tab.
      4. Add a link label for accessibility and promotional contexts.
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4. Determine the Content priority order: Critical, High, Medium, or Low.  
   Priority combines with content freshness to determine the display order in the carousel. Higher priority values boost an announcement, but newer content with lower priority can still appear ahead of older high-priority content.
5. Set the start date and time and the end date and time to configure the Publishing schedule.  
   The announcement is visible only during this schedule.
6. **Optional:** Configure Add audience targeting to target a specific audience beyond the user criteria of the linked content.  
   Note:  
   When you don't set any audience, the user criteria of the linked knowledge article or catalog item is applicable.
7. **Optional:** Select Promote to boost content in chat and share the announcement through the chat channels such as Microsoft Teams.
   1. Review and edit the promotional title and body text.
   2. Set the promotion schedule, which can be independent of the publishing window.
8. Select Publish to make the announcement live.  
   The announcement appears in the Employee Comms widget according to the priority and freshness algorithm.  
   Note:  
   For a list of fields, see [Announcement form](https://servicenow-prod.fluidtopics.net/FwXY4U6gFsr5QOBwJmplFA "Field descriptions for creating and configuring the announcements.").  
   Note:  
   Publishing creates a version of the announcement and locks the published content from further inline edits.

## Result

The announcement is now visible to employees who match the targeting criteria during the specified publishing window. If the content manager enables the chat promotion, the announcement also appears on the configured chat channels.  
Note:  
When you create from existing content, the system inherits user criteria from the original knowledge article or catalog item.
You can also create an announcement from an existing knowledge article or catalog item by selecting Create from article or Create from catalog item.

## What to do next

After publishing an announcement, you can manage versions and visibility:

* To change a published announcement, select Edit to create a new draft version, make your changes, and select Publish again. Publishing locks the announcement content.
* To review prior versions, select the version history icon next to the editor title. An announcement can have a live version, a draft version awaiting publish, and one or more retired versions. Publishing a draft retires the previous live version.
* To remove a live announcement from view without deleting it, select Deactivate. To restore it, select Activate.
* To locate a specific version, filter announcements by active, inactive, or retired state.
* To update a linked homepage promotion, edit it separately. Editing and publishing the announcement content doesn't automatically update the promotion.
**Related concepts**   

* [Conversational authoring for announcements](https://servicenow-prod.fluidtopics.net/QgzeS09zSIZneLQ_LadaDw "Use Now Assist Chat to create Employee Slate announcements through natural language prompts and AI-assisted content generation.")  
**Related tasks**   

* [Create an announcement using Chat](https://servicenow-prod.fluidtopics.net/BVPlZFPmGoMWE6y7iy48Lw "Use conversational authoring with Chat to create Employee Slate announcements from existing knowledge articles or catalog items.")