---
sourceDocument: Australia Employee Service Management
sourceDocumentLink: https://servicenow-prod.fluidtopics.net/r/employee-service-management

 Release :

    - australia

ft:locale :

    - en-US

ft:publication_title :

    - Australia Employee Service Management

ft:clusterId :

    - emplsm

bundleId :

    - emplsm

workflow :

    - Employee


---

# Announcement form

# Announcement form {#ariaid-title1}

Release version: Australia  
Updated April 2, 2026  
![](https://www.servicenow.com/docs/portal-asset/ico-clock) 2 minutes to read  
Field descriptions for creating and configuring the announcements.

## Announcement details

To create an announcement, see [Create announcements](https://servicenow-prod.fluidtopics.net/qZBvsNXi1DJfGXL4gwMvwg "Create announcements to highlight important content on the EmployeeWorks Web App home page, such as new policies, required actions, or featured knowledge articles as a carousel.").
{#eslate-employee-slate-announcement-fields__entry__2}

| Field | Description |
|-|-|
| Headline | Short title that appears in the Employee Comms widget and in any chat promotion. |
| Body copy | Supporting text displayed when an employee opens the announcement. |
| Image | Thumbnail image with an adjustable focal point. The focal point controls how the image renders correctly across widget aspect ratios. |
| Focal point | Positioning coordinates for the image focal point. You can set this by selecting and dragging within the image preview or entering precise coordinates. |
| Link | Link to a knowledge article, catalog item, or external URL. The ServiceNow reusable links table manages links. |
| Link label | Label text for the link. This appears in accessibility contexts and promotional channels but not in the main widget display. |
| Link target | Specifies whether the link opens in the current tab or a new tab. |
| Content priority | Priority level that controls ordering in the widget carousel. Options include Critical, High, Medium, and Low. Priority combines with freshness to determine display order. |
| Start date | Start date for the announcement visibility. |
| Start time | Time to make the announcement visible on the start date. |
| End date | Date when the announcement stops being visible. |
| End time | Time when the announcement stops being visible on the end date. |
| Audience | Audience targeting for the announcement. When no audience is set, the user criteria on the linked knowledge article or catalog item apply. |
| Chat promotion | Selected to promote the announcement through configured chat channels such as Microsoft Teams. Note: For chat promotion, verify that the channel is integrated with Virtual Agent and channel notification is enabled. |
| Promotion title | Title text for chat promotion. This field appears only when chat promotion is selected. |
| Promotion body | Body text for chat promotion. This field appears only when chat promotion is selected. |
| Promotion schedule | Date and time when the chat promotion is sent. This can be independent of the publishing window. |
[Table 1. Announcement form]

## Content priority levels

To create an announcement through chat, see [Conversational authoring for announcements](https://servicenow-prod.fluidtopics.net/QgzeS09zSIZneLQ_LadaDw "Use Now Assist Chat to create Employee Slate announcements through natural language prompts and AI-assisted content generation.").
{#eslate-employee-slate-announcement-fields__entry__38}

| Priority level | Behavior |
|-|-|
| Critical | Highest priority level. Critical announcements appear first in the carousel, but newer high-priority content can still appear ahead of older critical content. |
| High | High priority level. Balances with content freshness to determine position in the carousel. |
| Medium | Default priority level for announcements created from existing content. |
| Low | Lowest priority level. Low-priority announcements typically appear later in the carousel unless they are very recent. |
[Table 2. Priority levels and behavior]