Notification content

  • Release version: Australia
  • Updated March 12, 2026
  • 2 minutes to read
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    Summary of Notification Content

    This feature enables ServiceNow customers to send email, push, and SMS notifications directly to employees, enhancing communication through targeted messaging. Notifications can be part of broader campaigns, allowing for organized outreach efforts.

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    Key Features

    • Plugin Activation: Activate the Notify [com.snc.notify] plugin to begin.
    • System Properties Configuration: Ensure the following properties are set:
      • snca.smsnotification.maxevents: Max SMS campaign events per job (default: 50).
      • snca.smsnotification.maxusersperevent: Max users per SMS campaign event (default: 1,000).
      • sncd.smsnotification.maxrecipients: Max users per Content Delivery notification (default: 50,000).
      • sncd.smsnotification.maxusersperevent: Max users for Content Delivery events (default: 1,000).
      • glide.notify.sms.maxconcatenation: Configures the maximum number of concatenated SMS messages.
    • SMS Service Integration: Configure with an SMS service provider or set up a Twilio account for sending SMS notifications.
    • Content Creation: Create notification content for emails, SMS, or push notifications.
    • Campaign Mapping: Map SMS content to campaigns for structured messaging.
    • Scheduled Notifications: Schedule notifications to run automatically, such as sending SMS notifications for campaigns and updating campaign audience criteria.

    Key Outcomes

    By utilizing these features, customers can effectively manage communication campaigns, ensuring timely and relevant information reaches the intended employees. The system's configuration options allow for scalability and flexibility in messaging strategies, while automated scheduling helps maintain consistent outreach efforts.

    Create email, push, and SMS notifications to send messages directly to your employees. Messages can also be sent as part of a campaign.

    Getting started

    To send email, push, or SMS notifications, perform the following tasks:
    • Activate the Notify [com.snc.notify] plugin: Activate Notify
    • Ensure that the following system properties are configured:
      Table 1. Notification content system properties
      System property Description
      sn_ca.sms_notification.max_events Determines the maximum number of campaign events to queue per job run for SMS. The default value is 50.
      sn_ca.sms_notification.max_users_per_event Determines the maximum number of users to add per a campaign event for SMS. The default is 1,000.
      sn_cd.sms_notification.max_recipients Determines the maximum number of users to add per Content Delivery notification for SMS. The default value is 50,000.
      sn_cd.sms_notification.max_users_per_event Determines the maximum number of users to add for a Content Delivery event for SMS. The default value is 1,000.
      glide.notify.sms.max_concatenation Notify supports the concept of SMS concatenation. The maximum length of a single SMS is 160 characters for plaintext or 70 characters for Unicode SMS messages. Up to 10 SMS messages are linked together when the maximum length is reached. This property configures the maximum number of SMS messages that are linked into one large SMS message. If the body length is exceeded the body truncates and a message logs.
      Note:
      The charges are per SMS, which means that 1600 character SMS is 10 times as expensive as a 160 character SMS. Also, not all providers support SMS concatenation.
    • Configure notifications to work with an SMS service provider or configure a Twilio account. See Configure Notify with Twilio.
    • Create notification content. See Create email, SMS, or push notification content.
    • Map SMS content to a campaign (Content Experiences). See Create a campaign.
    • Schedule content (Content Experiences). See Create a campaign, Create content for a campaign, or Create campaign bundles/stages, or Scheduling the delivery of content.
    • Run scheduled jobs:
      • Content Experiences: Send SMS Notifications: Responsible for sending SMS notifications for campaigns. Default value is to run every hour.
      • Content Experiences: Update Campaign Audience: Reevaluates the audience for a campaign and removes employees that no longer satisfy the criteria.

        Adds users that match your defined criteria to the campaign. Users show up in the Campaign Targets related list for a campaign.

      • Content Experiences: Add Non-Portal Campaign Content: Creates sn_ca_campaign_item_user_records for sent emails. It does not send the email.
      • Content Publishing: Send SMS notifications: Responsible for sending SMS notifications for Content Delivery. Default value is to run every hour.
    For more information, see: Email and SMS notifications, Notify, and Numbers and number groups.