Return to Workplace campaigns
Summarize
Summary of Return to Workplace campaigns
Return to Workplace campaigns help ServiceNow customers communicate important updates and information to employees returning to the workplace. These campaigns target employees who have indicated readiness to return and provide tailored messages through emails and content on the Service Portal or Employee Service Center (ESC). The campaigns are created using Content Automation for email delivery and Content Delivery for portal content presentation.
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Campaign Structure
The campaign structure is hierarchical, with the campaign at the top containing multiple campaign bundles. Each bundle includes specific content items designed for employee engagement during different phases of the return to workplace process.
Key Campaign Bundles and Content
- Announce and Plan Return
- Return to Workplace - Get Ready to Return Banner: Displays a banner on the Service Portal or ESC linking to the “Return to Workplace Company Updates” knowledge base article (KB0088880).
- Return to Workplace Sample Notification: Sends a sample email notification about returning to the workplace, leveraging notification content created in Content Delivery.
- This bundle triggers dynamically based on specific trigger tables and fields.
- Welcome back to the workplace
- Return to Workplace - Welcome Back Notification: Sends an email with reopening plans and links to the “Workplace Health and Safety Policy FAQ” knowledge article (KB0088882).
- Return to Workplace Welcome Back Banner: Shows a banner on the ESC linking to the “Social distancing and safety tips for common workspaces” FAQ (KB0088883).
- This bundle also triggers dynamically based on configured trigger tables and fields.
Practical Use for ServiceNow Customers
Customers can customize and manage the Return to Workplace campaign and its bundles to effectively communicate with employees during the transition back to office environments. The integration with Knowledge articles and dynamic triggers ensures relevant, timely messaging. Content Automation simplifies email creation and delivery, while Content Delivery manages portal content and links, enabling a seamless employee experience.
Access and Management
ServiceNow customers can view and edit the Return to Workplace campaign and its associated bundles and content within the platform, allowing ongoing updates to align with organizational policies and communication needs.
Use campaigns to deliver important messages and information to your employees that are going through the Return to Workplace process.
For employees that have communicated that they are ready to return to the workplace, you can target them with specific emails or content on your Service Portal or Employee Service Center.
Campaign structure
Campaign structure looks like a pyramid with the campaign at the top. A campaign contains campaign bundles. Each campaign bundle contains the content that you want to present to your employees.
The following campaign is part of this application:
Return to Workplace
The Return to Workplace campaign helps keep your employees informed during the return to work planning process.
The target audiences for this campaign are the employees with information on their HR profiles indicating they're ready to return to work and have a specific return date. For more information, see Add or modify an HR profile.
- Announce and Plan Return
- Return to Workplace - Get Ready to Return Banner: Provides a banner on the Service Portal or Employee Service Center that links to the Return to Workplace Company Updates (KB0088880) knowledge base (KB) article. You can find this KB article by navigating to and searching for KB0088880. The link to the KB article is configured in Link Content under Content Delivery. For more information, see Add or modify links to other content sources.
- Return to Workplace sample Notification: Sends an email with a sample message on
returning to the workplace. The email uses notification content created in Content
Delivery. For more information, see Create email, SMS, or push notification content.
The Announce and Plan Return campaign bundle triggers dynamically based on a trigger table and fields. For more information, see Create campaign bundles/stages.
- Welcome back to the workplace
- Return to Workplace - Welcome Back Notification: Provides a sample email communicating information about plans to reopen the office. The link in the email points to the Workplace Health and Safety Policy FAQ knowledge article (KB0088882). You can find the KB article by navigating to and searching for KB0088882. The link to the KB article is configured in Link Content under Content Delivery. For more information, see Add or modify links to other content sources.
- Return to Workplace Welcome Back: Provides a banner on the ESC with a link to the
Social distancing and safety tips for common workspaces FAQ (KB0088883) article. You
can find the KB article by navigating to and searching for KB0088883. The link to the KB article is configured
in Link Content under Content Delivery. For more information,
see Add or modify links to other content sources.
The Welcome back to the workplace bundle triggers dynamically based on a trigger table and fields. For more information, see Create campaign bundles/stages.