Configuring Customer Service Management

  • Release version: Xanadu
  • Updated August 1, 2024
  • 2 minutes to read
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    Summary of Configuring Customer Service Management

    This guide enables ServiceNow customers to configure and optimize their Customer Service Management (CSM) environment for effective service and support delivery. It covers essential setup stages including environment preparation, workspace organization, communication channel enablement, intelligence implementation, self-service portal creation, and capability extension. Following these steps helps organizations enhance customer interactions, streamline agent workflows, and improve overall support efficiency.

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    Set up your environment

    Begin by planning and configuring foundational elements such as data models, customer and product data, and user management. Import foundational data, establish access controls, and configure case management tools to prepare your system for live operation.

    Organize agent workspaces

    Optimize agent productivity by configuring intuitive workspaces. This includes setting up interfaces, landing pages, and record pages, implementing advanced case routing and management features, and integrating tools to ensure smooth case handling and streamlined workflows.

    Enable communication channels

    Configure a variety of communication channels to allow customers to connect via their preferred methods. Supported channels include voice, email, chat, web, messaging, phone, engagement messenger, and omnichannel setups, ensuring seamless multi-platform customer interactions.

    Implement Intelligence

    Leverage intelligence features to automate routine tasks and provide agents with recommended content. This automation accelerates case resolution and allows agents to focus on complex customer issues for a more personalized experience.

    Set up self-service

    Create self-service portals that empower customers to resolve issues independently. Integrate knowledge bases, community forums, service catalogs, chatbots, walk-up experiences, and appointment booking to enhance customer autonomy and reduce agent workload.

    Extend capabilities

    Expand your CSM environment by integrating additional applications and features. This extension improves process management, adds functionality, and enhances support tasks, resulting in more efficient customer interactions and better service outcomes.

    Set up the features, components, and integrations that you need to provide service and support to your customers.

    Set up your environment

    Begin your customer journey by setting up your Customer Service Management environment. This setup involves planning and configuring your system with essential components such as data models, customer data, product data, and user management tools. Additionally, import your foundation data, set up access controls, and configure case management tools to go live.

    Organize agent workspaces

    Configuring your agent workspaces is crucial for improving the efficiency and effectiveness of your customer service team. To get started, set up and optimize your agent workspaces by configuring interfaces, landing pages, and record pages. This process involves setting up case routing, implementing advanced case management features. It also includes integrating agent tools for smooth case handling and streamlined workflow management.

    Enable communication channels

    To facilitate seamless customer interactions across various platforms, it’s essential to set up and configure multiple communication channels. This approach ensures that customers can reach your service through their preferred methods, enhancing their overall experience. Set up and configure a variety of communication channels to facilitate customer interactions. Such methods include voice, email, chat, web, messaging, phone, engagement messenger, and omnichannels.

    Implement Intelligence

    Implementing intelligence features in Customer Service Management helps you achieve a quicker and more personalized customer experience. Set up these features to automate routine tasks and deliver relevant content to you, helping you to focus on more complex case resolutions.

    Set Up Self-Service

    Creating and enabling a self-service portal equips you to resolve issues independently and access information. Set up self-service portals by integrating features such as knowledge bases, communities, service catalogs, chatbots, walk-up experiences, and appointment booking.

    Extend Capabilities

    To extend your Customer Service Management environment, integrate additional applications and features. This expansion broadens your system’s functionality, enhances process management, and improves support tasks. As a result, you experience more efficient interactions and better overall support.