---
sourceDocument: Xanadu Customer Service Management
sourceDocumentLink: https://servicenow-prod.fluidtopics.net/r/xanadu/customer-service-management

 Release :

    - xanadu

ft:locale :

    - en-US

ft:publication_title :

    - Xanadu Customer Service Management

ft:clusterId :

    - csm

bundleId :

    - csm

workflow :

    - Customer and Industry


---

# Configure Customer Data Models for B2B2C

# Configure Customer Data Models for B2B2C {#ariaid-title1}

* Release version: Xanadu
* 
* Updated August 1, 2024
* 
* ![](https://www.servicenow.com/docs/portal-asset/ico-clock) 1 minute to read

Configure the Customer Data Models for B2B2C application to
enable business customers to support their end consumers by creating cases and
tracking the services for products and services consumers use.
Role required: admin

The business-to-business
(B2B) model supports customer accounts and the contacts within those
accounts. The business-to-consumer (B2C) model supports individual
consumers.{#configure-customer-data-model-b2b2c__context_kdx_1f3_2mb}  
With the business-to-business-to-consumer (B2B2C) model, you can support business customers and third-party channel partners who, in turn, support the end consumers. This model can be used to support:

* Employees of a business customer.
* End consumers of a business customer.
{#configure-customer-data-model-b2b2c__ul_xnk_fjm_4pb}

1. [Activate the Customer Data Models for B2B2C
   plugin](https://servicenow-prod.fluidtopics.net/O_WG3fQQ7XCispyt3NLakg "You can activate the Customer Data Models for B2B2C plugin (com.sn_csm_b2b_consumers) if you have the admin role. The application includes demo data and installs related ServiceNow Store applications and plugins if they are not already installed.").
2. [Configure the Account and Consumer forms](https://servicenow-prod.fluidtopics.net/Qmls~3p_ubeZJbqGLc_MlA "Enable account consumers to view the Account Consumers related list for the Case and Workspace views.").
3. [Configure the Install Base Items and Sold Products
   lists](https://servicenow-prod.fluidtopics.net/PZqW8OcgFqIXaNkfaM~7Eg "Enable account consumers to view the Account, Contact, and Consumer fields for the Self-Service view.").
4. [Configure the Case list](https://servicenow-prod.fluidtopics.net/l8EC6ihIXU8VD0370lu3hQ "Enable account consumers to view the Account, Contact, and Consumer fields for the Customer Self Service view.").
{#configure-customer-data-model-b2b2c__steps_oz1_qqv_llb}