---
sourceDocument: Xanadu Customer Service Management
sourceDocumentLink: https://servicenow-prod.fluidtopics.net/r/xanadu/customer-service-management

 Release :

    - xanadu

ft:locale :

    - en-US

ft:publication_title :

    - Xanadu Customer Service Management

ft:clusterId :

    - csm

bundleId :

    - csm

workflow :

    - Customer and Industry


---

# Customer Data Models for B2B2C

# Customer Data Models for B2B2C {#ariaid-title1}

* Release version: Xanadu
* 
* Updated August 1, 2024
* 
* ![](https://www.servicenow.com/docs/portal-asset/ico-clock) 1 minute to read

The Customer Data Models for B2B2C supports complex business models with multi-level
customer relationships. This model can be used to support employees of a business customer
or end consumers of a business customer.

## Request apps on the Store {#customer-data-model-b2b2c__section_c4j_v2v_cqb}

Visit the [ServiceNow Store](https://store.servicenow.com/sn_appstore_store.do#!/store/home) website to view all the available apps and for information about submitting requests to the store. For cumulative release notes information for all released apps, see the [ServiceNow Store version history release notes](https://www.servicenow.com/docs/bundle/store-release-notes/page/release-notes/store/sn-store-release-notes.html).{#customer-data-model-b2b2c__inline-send-to-store}

## Overview {#customer-data-model-b2b2c__section_cg3_y2v_cqb}

Organizations have complex business models with multi-level relationships. These complex structures often exist between an organization and the end consumers. In the B2B model, while organizations do business directly with other
organizations (business customers), the users of the service provided can be different. A user can be a direct customer (B2C), or a business customers' customer (B2B2C), or a business customer's employee (B2B2E).

With the business-to-business-to-consumer (B2B2C) model, you can support business customers and third-party channel partners who, in turn, support the end consumers. This model can be used to support:

* Employees of a business customer.
* End consumers of a business customer.

{#customer-data-model-b2b2c__ul_nhw_fnc_gqb}  
The business-to-business-to-consumer (B2B2C) data model supports different multi-level relationships between a company and the following types of customers:

* Direct customer: B2C
* Business customer: B2B
  * Business customer's customer: B2B2C
  * Business customer's employee: B2B2E
  {#customer-data-model-b2b2c__ul_vgq_jg3_lwb}

{#customer-data-model-b2b2c__ul_z3t_nd3_lwb}

For details on the advantages of using the B2B2C Data Model application,
see the text that follows in the Benefits section.

## Benefits {#customer-data-model-b2b2c__section_ody_1fv_cqb}

* Enable service providers to manage all interactions and cases when the end consumer needs customer service.
* Enable service provider to have a complete view of the end consumers where they hold the relationship as direct customers (B2C) or through a business customer (B2B2C).
* Reduce costs by enabling self-service for various relationships (B2C, B2B2C, B2B2E).
{#customer-data-model-b2b2c__ul_h2s_d4y_nqb} To get started with this application, see [Configure Customer Data Models for B2B2C](https://servicenow-prod.fluidtopics.net/Muhb5Rfs1C_NRnOowxMsnQ "Configure the Customer Data Models for B2B2C application to enable business customers to support their end consumers by creating cases and tracking the services for products and services consumers use.").

To use this application, see [Using Customer Data Models for B2B2C](https://servicenow-prod.fluidtopics.net/jwnYyuoUhc8plwabxBmy1g "With the B2B2C model, organizations across industries can easily configure multi-level customer relationships and support business customers who, in turn, support their end consumers.").