---
sourceDocument: Xanadu Customer Service Management
sourceDocumentLink: https://servicenow-prod.fluidtopics.net/r/xanadu/customer-service-management

 Release :

    - xanadu

ft:locale :

    - en-US

ft:publication_title :

    - Xanadu Customer Service Management

ft:clusterId :

    - csm

bundleId :

    - csm

workflow :

    - Customer and Industry


---

# Using Customer Data Models for B2B2C

# Using Customer Data Models for B2B2C {#ariaid-title1}

* Release version: Xanadu
* 
* Updated August 1, 2024
* 
* ![](https://www.servicenow.com/docs/portal-asset/ico-clock) 1 minute to read

With the B2B2C model, organizations across industries can easily configure
multi-level customer relationships and support business customers who, in turn, support
their end consumers.

## Understanding B2B2C in ServiceNow CSM {#using-b2b2c__section_cny_qpt_kdc}

The B2B2C model involves interactions where a business sells products or services to another business, which then provides these products or services to the end consumer. ServiceNow's CSM platform supports this multi-layered
relationship by capturing and organizing relevant data across both business entities and end consumers.

## Benefits of B2B2C Data Models in ServiceNow CSM {#using-b2b2c__section_bmv_tpt_kdc}

* Improved Data Accuracy: By structuring data methodically, it ensures that information is accurate and up-to-date, reducing errors and enhancing decision-making capabilities.
* Enhanced Customer Insights: The data models provide a holistic view of both business customers and end consumers, enabling better understanding of customer needs and preferences.
* Operational Efficiency: Streamlined data management processes lead to faster service delivery and issue resolution, improving overall operational efficiency.
* Scalability: As businesses grow, the data models can be scaled to accommodate more customers and complex relationships without compromising on data integrity.
* Personalized Service: With detailed customer data, businesses can offer tailored services and solutions, leading to higher customer satisfaction and loyalty.
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| Topic | Description |
|-|-|
| [Associate an account with consumers](https://servicenow-prod.fluidtopics.net/6FsV2rPWSqX3d86ISoNbgQ "Enable customer service managers to identify the end consumers who are using products or services and keep track of customer information.") | Enable customer service managers to identify the end consumers who are using products or services and keep track of customer information. |
| [Associate sold products with account consumers](https://servicenow-prod.fluidtopics.net/B1DSfxivUbX2SNXvYn1UgQ "Enable customer service managers to track sold products or services by associating sold products or services with account consumers.") | Enable customer service managers to track sold products or services by associating sold products or services with account consumers. |
| [Associate install base items with account consumers](https://servicenow-prod.fluidtopics.net/GyZKRsppG78LwXaBwBtMRA "Enable customer service managers to track the instances provisioned by associating install base items with account consumers.") | Enable customer service managers to track the instances provisioned by associating install base items with account consumers. |
| [View install base information as an account consumer](https://servicenow-prod.fluidtopics.net/a3YKBh0cv~qAg7L5PgQWtw "Track the instances provisioned for your account and which products or services run on them by viewing a list of install base items.") | Track the instances provisioned for your account and which products or services run on them by viewing a list of install base items. |
| [View sold products information as an account consumer](https://servicenow-prod.fluidtopics.net/mAUFhgdS_rKqDNlE0Ofesg "Track the products or services sold to your account by viewing the list of sold products from the Customer Service Portal.") | Track the products or services sold to your account by viewing the list of sold products from the Customer Service Portal. |
[Table 1. More information about customer data models for B2B2C]

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