With the B2B2C model, organizations across industries can easily configure multi-level customer relationships and support business customers who, in turn, support their end consumers.

Role required: There are various different roles required for Customer Data Models for B2B2C based on the tasks that you perform.

Table 1. Roles required

Role	Tasks
sn_customerservice_agent (customer service agent)	Create a case for an account consumer from platform or Customer Service Management (CSM) workspaces to track issues. See Create cases for an account consumer.
awa_agent and sn_customerservice_agent	Accept a chat request on CSM workspaces and create a case from the chat interaction.
sn_customerservice_manager (customer service manager)	Associate consumers to an account to identify the end consumers who are using products or services. Associate install base items/sold products with account consumers to track the end consumer issues.
sn_acct_consumer.consumer (account consumer)	View sold products/install bases items to track the instances provisioned for your account and the products or services sold to your account. Create a case for install base items or sold products issues from the CSM portal. You get email notifications when a case is created, commented, resolved, or closed. See Create a case from the CSM portal.
sn_customerservice.customer (account contact)	View sold products/install bases items to track end consumer issues. SeeView install base information from the Customer Service Portal and View products information from the Customer Service Portal. Create a case for an account consumer to track consumer issues. See Create cases for an account consumer.