---
sourceDocument: Yokohama Customer Service Management
sourceDocumentLink: https://servicenow-prod.fluidtopics.net/r/yokohama/customer-service-management

 Release :

    - yokohama

ft:locale :

    - en-US

ft:publication_title :

    - Yokohama Customer Service Management

ft:clusterId :

    - csm

bundleId :

    - csm

workflow :

    - Customer and Industry


---

# Configure Customer Data Models for B2B2C

# Configure Customer Data Models for B2B2C {#ariaid-title1}

Release version: Yokohama  
Updated January 30, 2025  
![](https://www.servicenow.com/docs/portal-asset/ico-clock) 1 minute to read  
Configure the Customer Data Models for B2B2C application to enable business customers to support their end consumers by creating cases and tracking the services for products and services consumers
use.
Role required: admin

The business-to-business (B2B) model supports customer accounts and the contacts within those accounts. The business-to-consumer (B2C) model supports individual consumers.{#configure-customer-data-model-b2b2c__context_kdx_1f3_2mb}  
With the business-to-business-to-consumer (B2B2C) model, you can support business customers and third-party channel partners who, in turn, support the end consumers. This model can be used to support:

* Employees of a business customer.
* End consumers of a business customer.
{#configure-customer-data-model-b2b2c__ul_xnk_fjm_4pb}
**Related concepts**   

* [Customer service business models](https://servicenow-prod.fluidtopics.net/L4CQGmwajb3GOLy4oTloSw "Customer Service Management provides different business models that you can use to support your business needs. Select a business model based on the type of services and support that you provide to your customers.")