---
sourceDocument: Yokohama Customer Service Management
sourceDocumentLink: https://servicenow-prod.fluidtopics.net/r/yokohama/customer-service-management

 Release :

    - yokohama

ft:locale :

    - en-US

ft:publication_title :

    - Yokohama Customer Service Management

ft:clusterId :

    - csm

bundleId :

    - csm

workflow :

    - Customer and Industry


---

# Roles required for B2B2C data models

# Roles required for B2B2C data models {#ariaid-title1}

Release version: Yokohama  
Updated January 30, 2025  
![](https://www.servicenow.com/docs/portal-asset/ico-clock) 1 minute to read  
With the B2B2C model, organizations across industries can easily configure
multi-level customer relationships and support business customers who, in turn, support
their end consumers.

Role required: There are various different roles required for Customer Data Models for B2B2C based on the tasks that you perform.
{#rolesforb2b2c__table_nkn_3tg_4qb__entry__2}

| Role | Tasks |
|-|-|
| sn_customerservice_agent (customer service agent) | Create a case for an account consumer from platform or Customer Service Management (CSM) workspaces to track issues. See [Create cases for an account consumer](https://servicenow-prod.fluidtopics.net/T3UshDOp2133HLZhcNtI7w "Customer service agents and agent managers can create cases using the Customer Service Management application."). |
| awa_agent and sn_customerservice_agent | Accept a chat request on CSM workspaces and create a case from the chat interaction. |
| sn_customerservice_manager (customer service manager) | Associate consumers to an account to identify the end consumers who are using products or services. Associate install base items/sold products with account consumers to track the end consumer issues. |
| sn_acct_consumer.consumer (account consumer) | View sold products/install bases items to track the instances provisioned for your account and the products or services sold to your account. Create a case for install base items or sold products issues from the CSM portal. You get email notifications when a case is created, commented, resolved, or closed. See [Create a case from the CSM portal](https://servicenow-prod.fluidtopics.net/PIsXOSEUTtbm55MZYvqgfw "Create a case about a question or issue on a product from the Customer Service Portal."). |
| sn_customerservice.customer (account contact) | View sold products/install bases items to track end consumer issues. See[View install base information from the Customer Service Portal](https://servicenow-prod.fluidtopics.net/hIAtr2ZkughGOCcIVE~3zw "View a list of install base to track the instances provisioned for your account and which products or services run on them.") and [View products information from the Customer Service Portal](https://servicenow-prod.fluidtopics.net/us0Va7oKf8YKolBNq1qQug "View a list of products to track the products or services sold to your account and manage your services using service catalogs."). Create a case for an account consumer to track consumer issues. See [Create cases for an account consumer](https://servicenow-prod.fluidtopics.net/PIsXOSEUTtbm55MZYvqgfw "Create a case about a question or issue on a product from the Customer Service Portal."). |
[Table 1. Roles required]

{#rolesforb2b2c__table_nkn_3tg_4qb}