Configuring Customer Service Management

  • Release version: Yokohama
  • Updated January 30, 2025
  • 2 minutes to read
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    Summary of Configuring Customer Service Management

    This guide outlines the essential steps for ServiceNow customers to configure the Customer Service Management (CSM) environment effectively. It covers setting up foundational components, organizing agent workspaces, enabling multiple communication channels, implementing intelligence features, creating self-service portals, and extending the platform’s capabilities. The goal is to provide a seamless, efficient, and personalized service experience to customers.

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    Set up your environment

    Begin by planning and configuring your CSM environment with key elements such as data models, customer and product data, and user management. Import foundational data and establish access controls along with case management tools to prepare your system for live operations.

    Organize agent workspaces

    Optimize agent productivity by configuring intuitive workspaces. This includes setting up interfaces, landing and record pages, advanced case routing, and management features. Integration of agent tools ensures streamlined workflows and efficient case handling.

    Enable communication channels

    Configure diverse communication channels to accommodate customer preferences and improve engagement. Supported channels include voice, email, chat, web, messaging, phone, engagement messenger, and omnichannel setups, enabling seamless interactions across platforms.

    Implement Intelligence

    Leverage intelligence features to automate routine tasks and provide agents with recommended content. This enhances response times and allows agents to focus on resolving more complex customer issues, thus improving overall service quality.

    Set up self-service

    Create self-service portals that empower customers to independently resolve issues and access information. Integrate knowledge bases, communities, service catalogs, chatbots, walk-up experiences, and appointment booking to enrich the customer self-service experience.

    Extend capabilities

    Expand the functionality of your CSM environment by integrating additional applications and features. This enhances process management and support efficiency, leading to better interactions and improved customer support outcomes.

    Set up the features, components, and integrations that you need to provide service and support to your customers.

    Set up your environment

    Begin your customer journey by setting up your Customer Service Management environment. This setup involves planning and configuring your system with essential components such as data models, customer data, product data, and user management tools. Additionally, import your foundation data, set up access controls, and configure case management tools to go live.

    Organize agent workspaces

    Configuring your agent workspaces is crucial for improving the efficiency and effectiveness of your customer service team. To get started, set up and optimize your agent workspaces by configuring interfaces, landing pages, and record pages. This process involves setting up case routing, implementing advanced case management features. It also includes integrating agent tools for smooth case handling and streamlined workflow management.

    Enable communication channels

    To facilitate seamless customer interactions across various platforms, it’s essential to set up and configure multiple communication channels. This approach ensures that customers can reach your service through their preferred methods, enhancing their overall experience. Set up and configure a variety of communication channels to facilitate customer interactions. Such methods include voice, email, chat, web, messaging, phone, engagement messenger, and omnichannels.

    Implement Intelligence

    Implementing intelligence features in Customer Service Management helps you achieve a quicker and more personalized customer experience. Set up these features to automate routine tasks and deliver relevant content to you, helping you to focus on more complex case resolutions.

    Set Up Self-Service

    Creating and enabling a self-service portal equips you to resolve issues independently and access information. Set up self-service portals by integrating features such as knowledge bases, communities, service catalogs, chatbots, walk-up experiences, and appointment booking.

    Extend Capabilities

    To extend your Customer Service Management environment, integrate additional applications and features. This expansion broadens your system’s functionality, enhances process management, and improves support tasks. As a result, you experience more efficient interactions and better overall support.