Service Catalog readiness for Now Assist on the ServiceNow AI Platform

  • Release version: Yokohama
  • Updated October 16, 2025
  • 2 minutes to read
  • Summarize
    Summarized using AI
    This content was generated using new OpenAI-powered functionality. Results are provided on an as is basis and are not guaranteed to be accurate or complete.

    Summary of Service Catalog readiness for Now Assist on the ServiceNow AI Platform

    A well-structured Service Catalog is crucial for maximizing the capabilities of Now Assist within the ServiceNow AI Platform. It enables accurate interpretation of user requests, presenting appropriate options and enhancing the self-service experience. An optimized catalog enhances AI's effectiveness, leading to improved self-service rates and better issue deflection.

    Show full answer Show less

    Key Features

    • Catalog Conversational Coverage Plugin: Install this plugin to access the conversational catalog overview dashboard, crucial for auditing your catalog.
    • Catalog Inventory Review: Use the dashboard to assess active catalog items, focusing on the most requested items and their conversational readiness.
    • Conversational Item Identification: Target catalog items with fewer than 15 variables for easier conversion to conversational formats.
    • Metadata Analysis: Ensure catalog items have clear names, user-friendly tooltips, and appropriate categories to enhance AI interaction.
    • Advanced Configuration Review: Assess UI policies and user criteria since these affect item accessibility but are not considered by Virtual Agent.

    Key Outcomes

    By following the outlined steps, you can ensure that Now Assist delivers intelligent, context-aware responses. Key recommendations include simplifying catalog items, minimizing variable complexity, and regularly testing and iterating based on user feedback. This approach will lead to a more effective and user-friendly Service Catalog, ultimately enhancing the self-service capabilities of your organization.

    A well-structured Service Catalog is essential to unlocking the full potential of Now Assist. As the backbone of many self-service workflows, the catalog enables Now Assist to interpret user requests accurately, present the right options, and minimize friction in the experience.

    When catalog items are clearly defined and conversationally enabled, Now Assist in Virtual Agent can surface them more effectively, leading to higher self-service rates and better issue deflection.

    However, catalogs that are cluttered, inconsistent, or overly complex make it difficult for AI to parse and respond appropriately. That’s why auditing your existing catalog is a critical first step. By identifying which items are AI-ready and optimizing those that aren’t, you ensure that Now Assist can deliver intelligent, context-aware responses.

    High-level checklist

    1. Install the Catalog Conversational Coverage (sn_catalog_con_cov) plugin
    This plugin gives you access to the conversational catalog overview dashboard.
    See: Install an application or plugin
    2. Review your catalog inventory
    Use the conversational catalog overview dashboard to review all active catalog items. From this list, determine which are most requested and the percentage that are conversational.
    Why? To focus improvement efforts on the catalog items with the highest impact.
    3. Determine which catalogs can be made conversational
    Identify catalog items with fewer than 15 variables. (Items with more than 15 variables are better suited to be submitted as pop-up links to forms.)
    Note:
    Conversational catalog items require Now Assist in Virtual Agent. For details, see Now Assist in Virtual Agent readiness on the ServiceNow AI Platform.
    Why? These are easier to convert and provide quick AI wins.
    See: Service catalog variables
    4. Analyze catalog item metadata
    Ensure catalog items have clear, user-friendly names, tooltips, metadata, and categories. Using templates can help with this as well.
    Why? This prevents LLM confusion and improves conversational flow.
    5. Review advanced configurations
    Review UI policies, client scripts, and user criteria.
    Why? User criteria determines who can request an item, but policies and scripts are ignored by Virtual Agent.

    Tips

    For more information about conversational catalogs in AI, see the following ServiceNow Community articles: