Configuring needs analysis

  • Release version: Washingtondc
  • Updated February 1, 2024
  • 1 minute to read
  • As a product catalog administrator, you can create needs templates, which are questionnaires that your agents use to determine which product offers to add to an opportunity. Questionnaires function as product selection guides. When agents complete a questionnaire based on customer input, they get product recommendations that they can add to an opportunity.

    Overview

    When agents create an opportunity in the Opportunity Management application, a product selection guide is displayed in the product catalog. The product selection guide lists the needs templates that agents can choose to get product offer recommendations.

    Figure 1. Elements of needs analysis
    Product catalog page with needs template, needs questionnaire and product recommendations in Opportunity Management, and decision tree start node in Decision Tree Builder
    Needs template
    Product selection guides associated with the product catalog display one or more needs templates. Each needs template is a questionnaire that has a set of guided questions that agents answer to get product recommendations for a customer. Each template is associated with a needs decision tree.
    Needs decision tree
    A multi-step, guided decision process that presents a series of questions to the agent. The decision tree defines the question nodes, expected answers, connection points, decision logic, and guidance for decision paths in the questionnaire. You use Decision Tree Builder to create and build the decision tree.
    Product recommendations
    The product offerings suggested for an opportunity, based on the results of the needs questionnaire.

    Working with decision trees

    You configure decision trees by adding nodes, defining paths, and attaching guidances in Decision Tree Builder. This tool is a canvas for diagramming the basic elements in a decision tree, such as the question nodes and decision paths.

    Before creating decision trees for needs templates, review how decision trees work:

    Setting up needs analysis