Integrating Apple Messages for Business with Customer Service Management

  • Release version: Australia
  • Updated March 12, 2026
  • 2 minutes to read
    • Summarize
    Summarized using AI
    This content was generated using new OpenAI-powered functionality. Results are provided on an as is basis and are not guaranteed to be accurate or complete.

    Summary of Integrating Apple Messages for Business with Customer Service Management

    The integration of Apple Messages for Business with ServiceNow's Customer Service Management enables a seamless chat experience where consumers can communicate with virtual or live agents. Administrators can configure this integration to allow customers to initiate conversations through Apple Messages for Business, streamlining customer interactions with automated and live support.

    Show full answer Show less

    Key Features

    • Customers can initiate chat conversations with virtual or live agents.
    • Access to knowledge articles, community posts, and service catalogs during the chat.
    • Agents can view conversation details in Agent Workspace, enhancing context for support.
    • Presence indication in the Agent Workspace Inbox through the Apple Messages for Business service channel.

    Example Workflow

    A typical interaction might involve a customer requesting a replacement credit card through the Virtual Agent. The system identifies the customer, presents card options, and collects necessary information via a form. The customer can also inquire about additional services, such as home refinancing, and chat with a live agent to schedule a follow-up call.

    End Users and Roles

    Users with specific roles can utilize the integration:

    • agentworkspaceuser: Accepts Apple Messages for Business chat conversations.
    • sncustomerservicemanager: Views details of chat conversations via interaction records.
    • sncustomerservice.consumer, sncustomerservice.customer: Initiates chat conversations and accesses support resources.

    Deliver a pre-integrated chat conversation experience with the Conversational Integration with Apple Messages for Business app for consumers and customer contacts. Integrate Apple Messages for Business by using the ServiceNow® Conversational Integration with Apple Messages for Business application.

    As an administrator, if you have configured the Conversational Integration with Apple Messages for Business application, then your customer contacts and consumers can initiate a Apple Messages for Business chat conversation with a virtual agent or live agent. An agent can accept a conversation initiated from a Apple Messages for Business chat conversation. For more information, see Conversational Integration with Apple Messages for Business. Refer to the Apple documentation for more details about Apple Messages for Business.

    Note:
    As an administrator, you can also use any predefined Customer Service Virtual Agent conversations to capture information from customer contacts or consumers. For more information, see Customer Service Virtual Agent conversations.
    Key features of the integration include the following:
    • Customers can initiate Apple Messages for Business chat conversations with a virtual agent or live agent.
    • Use the chat to search for articles in community posts and knowledge articles, access service catalogs, or create a customer service case.
    • View the Apple Messages for Business chat conversation details from which a work item was initiated in Agent Workspace.
    • Indicate your presence in the Agent Workspace Inbox with the Apple Messages for Business service channel.

    Example workflow

    In this example workflow, the Conversational Integration with Apple Messages for Business application is used to resolve a consumer issue:

    1. A customer wants to get a replacement credit card, and initiates a Apple Messages for Business chat conversation on iMessage using the Virtual Agent bot.
    2. The Customer Service Management application identifies the customer and starts an interaction of type Messaging.
    3. The customer is presented with a list of credit card options that they own and picks that card that they want to replace.
    4. A form opens and asks about the reason for replacement, date lost, address, and phone number. The customer submits the form.
    5. The customer selects the iMessage app to schedule the delivery.
    6. The replacement card is scheduled to arrive in 3-5 business days.
    7. The customer additionally wants to know about home refinance options, and is shown links on refinancing.
    8. The customer then selects to chat with a live agent.
    9. A live agent schedules a call back with a mortgage specialist. The Customer Service Management application starts another interaction of type Messaging.
    10. The customer sends feedback on the interaction using the quick reply action.

    End users and roles

    Users with the roles listed in the following table can use the Conversational Integration with Apple Messages for Business application.

    Table 1. Roles required for Conversational Integration with Apple Messages for Business
    Roles Tasks
    agent_workspace_user Accept an ongoing Apple Messages for Business chat conversation with a customer through the Apple Messages for Business service channel in Advanced Work Assignment.
    sn_customerservice_manager View details of a Apple Messages for Business chat conversation by using interaction records of type Messaging and subtype Apple.
    sn_customerservice.consumer, sn_customerservice.customer Initiate Apple Messages for Business chat conversations with a virtual agent or live agent so that you can search for articles in Communities and Knowledge Management, access service catalogs, and create a customer service case.