Return to Workplace campaigns

  • Release version: Washingtondc
  • Updated February 1, 2024
  • 2 minutes to read
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    Summary of Return to Workplace campaigns

    The Return to Workplace campaign is designed to communicate important information to employees who are preparing to return to the workplace. Targeted messaging can be delivered via specific emails or content on the Service Portal or Employee Service Center using Content Automation and Content Delivery tools.

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    Key Features

    • Campaign Structure: The campaign operates in a pyramid structure, with the campaign at the top, followed by campaign bundles containing specific content.
    • Content Bundles: The campaign includes bundles such as "Announce and Plan Return" and "Welcome back to the workplace," each providing specific notifications and banners linked to relevant knowledge base articles.
    • Email Notifications: Sample emails are sent to employees, informing them about their return plans and linking to health and safety policies.
    • Dynamic Triggers: Campaign bundles trigger dynamically based on specific criteria from a trigger table, ensuring timely and relevant communication.

    Key Outcomes

    By utilizing the Return to Workplace campaign, organizations can effectively keep employees informed about their return to the office, enhancing communication and ensuring that employees have access to essential resources and safety information. This structured approach helps streamline the transition back to the workplace, fostering a safer and more informed environment.

    Use campaigns to deliver important messages and information to your employees that are going through the Return to Workplace process.

    For employees that have communicated that they are ready to return to the workplace, you can target them with specific emails or content on your Service Portal or Employee Service Center.

    Campaigns are created in Content Automation and use Content Delivery to present information on the Service Portal or Employee Service Center. Emails are created and sent through Content Automation.
    Note:
    For more information on Content Automation, see Campaigns for Content Experiences and for Content Delivery, see Creating to-do content that appears in a banner or styled content.

    Campaign structure

    Campaign structure looks like a pyramid with the campaign at the top. A campaign contains campaign bundles. Each campaign bundle contains the content that you want to present to your employees.

    Return to Workplace - Campaign structure

    The following campaign is part of this application:

    Return to Workplace

    The Return to Workplace campaign helps keep your employees informed during the return to work planning process.

    The target audiences for this campaign are the employees with information on their HR profiles indicating they're ready to return to work and have a specific return date. For more information, see Add or modify an HR profile.

    The Return to Workplace campaign contains the following bundles and content:
    • Announce and Plan Return
      • Return to Workplace - Get Ready to Return Banner: Provides a banner on the Service Portal or Employee Service Center that links to the Return to Workplace Company Updates (KB0088880) knowledge base (KB) article. You can find this KB article by navigating to Knowledge > Articles > All and searching for KB0088880. The link to the KB article is configured in Link Content under Content Delivery. For more information, see Add or modify links to other content sources.
      • Return to Workplace sample Notification: Sends an email with a sample message on returning to the workplace. The email uses notification content created in Content Delivery. For more information, see Create email, SMS, or push notification content.

        The Announce and Plan Return campaign bundle triggers dynamically based on a trigger table and fields. For more information, see Create campaign bundles/stages.

    • Welcome back to the workplace
      • Return to Workplace - Welcome Back Notification: Provides a sample email communicating information about plans to reopen the office. The link in the email points to the Workplace Health and Safety Policy FAQ knowledge article (KB0088882). You can find the KB article by navigating to Knowledge > Articles > All and searching for KB0088882. The link to the KB article is configured in Link Content under Content Delivery. For more information, see Add or modify links to other content sources.
      • Return to Workplace Welcome Back: Provides a banner on the ESC with a link to the Social distancing and safety tips for common workspaces FAQ (KB0088883) article. You can find the KB article by navigating to Knowledge > Articles > All and searching for KB0088883. The link to the KB article is configured in Link Content under Content Delivery. For more information, see Add or modify links to other content sources.

        The Welcome back to the workplace bundle triggers dynamically based on a trigger table and fields. For more information, see Create campaign bundles/stages.