Conversational SMS service channel

  • Release version: Yokohama
  • Updated January 30, 2025
  • 4 minutes to read
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    Summary of Conversational SMS service channel

    The Conversational SMS service channel app enables workspace agents in ServiceNow to manage and support long-running SMS conversations alongside other service channels. Requesters can initiate support requests via SMS, and agents can track, continue, and respond to these multi-session SMS interactions directly from the Workspace Inbox. The app minimizes system messages for requesters to enhance the SMS conversation experience.

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    Messaging Profiles

    Messaging profiles link incoming phone numbers to requester records to streamline interaction management:

    • If the phone number matches a user in the User [sysuser] table but lacks a messaging profile, the app creates one and associates the interaction with that user.
    • If there’s no phone number match but a messaging profile exists, interactions associate with that profile, allowing agents to verify user details manually.
    • If no matches exist, interactions associate with a guest user, and a messaging profile is created without a user association.
    • Conflicts between profiles or users trigger association to the current profile, with agents able to manually correct associations.

    Messaging Actions

    Messaging actions automate responses or workflow changes based on message activity:

    • Events trigger timers when messages are sent by requesters or agents without responses.
    • Actions include prompting agents or requesters, reassigning interactions, or updating interaction states.
    • Filters define conditions under which actions trigger, such as interaction state.

    Managing Ongoing Conversations

    The Agent Inbox features an Ongoing tab for SMS conversations, highlighting new messages. Because SMS support can span long durations, completed conversations are excluded from Ongoing to keep the workspace focused. This supports efficient multitasking across multiple channels.

    Requester-Initiated SMS Conversations

    When a requester sends an SMS:

    • If no active SMS interaction exists, a new one is created and assigned to a virtual or live agent.
    • If an active interaction exists with a live agent, the message continues in the current conversation.
    • If an active interaction exists with a virtual agent, the conversation continues with that agent and topic.

    Advanced Work Assignment routes SMS conversations like other service channels, ensuring efficient allocation.

    Agent-Initiated SMS Conversations

    Agents can start SMS conversations by selecting or entering a provider number. Handling depends on current interactions:

    • No active interaction: creates a new interaction and assigns it to the agent.
    • Active interaction with an agent: continues the conversation, adding the agent to the live group.
    • Active interaction with a virtual agent: closes the existing interaction and starts a new one with the agent.
    • Active interaction with a different user: closes the old interaction, creates a new user profile, and starts a new interaction.

    Setup

    To use these capabilities, customers must configure the Conversational SMS service channel app from the ServiceNow Store, enabling workspace agents to manage SMS conversations seamlessly within their existing workflows.

    Using the Conversational SMS service channel app on the ServiceNow Store, workspace agents can provide support for long-running SMS conversations and conversations that use multiple service channels.

    Request apps on the Store

    Visit the ServiceNow Store website to view all the available apps and for information about submitting requests to the store. For cumulative release notes information for all released apps, see the ServiceNow Store version history release notes.

    Overview

    Requesters can initiate support conversations through SMS. Since these support conversations can be long-running, workspace agents need the ability to track ongoing conversations while also addressing requesters on other service channels. With the Conversational SMS service channel store app, workspace agents can initiate or continue SMS conversations and also accept SMS work items from the Workspace Inbox. Requesters in SMS conversations see a limited subset of system messages. This minimizes the number of system messages in case the conversation is long-running.

    Messaging profiles

    Messaging profiles provide a way to match an incoming phone number to a requester:

    If Then
    New SMS is received from a requester who is associated to a phone number on the User [sys_user] table but has no messaging profile match
    • A messaging profile record is generated to match the number to the User table.
    • An interaction record is associated to the matching User table​.
    New message received from a requester who does not have a phone number match in the User table but does have messaging profile match​
    • An interaction record is associated to the matching messaging profile user​.
    • The User table record is not associated to the phone number. The agent can manually verify.
    New message received from a requester who does not have a phone number match in the User table or messaging profiles​
    • An interaction record is associated to the guest user (Virtual agent or live agent can manually verify)​.
    • A messaging profile record is generated for the phone number but not associated to a user​.
    New SMS from a requester that conflicts with an existing User table or messaging profile​
    • An interaction is associated with the messaging profile/user currently associated with the number​.
    • Virtual agent or live agent can verify the user and reassociate the interaction/profile with the correct user​.

    Messaging actions

    Messaging actions provide a way to trigger actions based on messaging activity on a conversation.

    Messaging action parameters Description
    Event​
    1. Requester message without agent response​
    2. Agent message without requester response
    Sending of a message from a requester or agent starts a timer that can trigger an action
    Duration Time set to trigger an action based on the Event parameter being set​
    Filter conditions Condition needed on the Interaction record for a messaging action to be triggered (for example, State is "On Hold")​
    Action Possible actions include:
    • Prompt agent – Sent Workspace notification to agent​
    • Prompt requester – Sent system message in messaging conversation to requester​
    • Reassign – Remove assigned agent from interaction​
    • Set state – Set Interaction state to desired state​

    Ongoing conversations

    The Agent Inbox displays new SMS messages and agents can locate currently assigned SMS conversations in the Ongoing tab. The tab indicator and record highlight indicate when an SMS conversation has a new message​. Unlike chat conversations, SMS conversations can be long-running. Completed SMS conversations do not display in the Ongoing tab.

    Active conversation in the Ongoing tab.

    Requester initiated SMS conversations

    When a requester initiates a support conversation, a virtual agent or a live agent addresses the conversation. Like other service channels, Advanced Work Assignment handles the routing of SMS conversations to live agents. This is how requester-initiated SMS conversations are handled:

    If Then
    There is no active SMS interaction
    • Create a new SMS interaction
    • Assign the interaction to a virtual agent or a live agent
    There is an active interaction involving a live agent
    • Inject the message into an existing conversation
    • Continue with agent in current conversation
    • Track using the same interaction record
    There is an active interaction involving a virtual agent
    • Inject the message into existing conversation
    • Continue with existing virtual agent topic
    • Track using the same interaction record

    An active SMS interaction represents an ongoing conversation between a requester's phone number and a company's phone number.

    Agent initiated SMS conversations

    To initiate an SMS conversation with a requester, agents can select a provider number for an outbound service or manually enter a provider number. If there is a current ongoing SMS conversation, it automatically appears. When an agent initiates an SMS conversation:

    If Then
    There is no active SMS interaction​
    • Create a new SMS interaction​
    • Assign interaction to agent​
    There is an active interaction involving an agent​
    • Inject the message into existing conversation​
    • Add agent to live group profile​
    • No reassignment​
    There is an active interaction involving VA​
    • Close existing interaction​
    • Create a new interaction and assign to agent​
    There is an active interaction involving a different contact/consumer/user​
    • Close existing interaction​
    • Create a new channel user profile and deactivate the existing channel user profile​
    • Create a new interaction and assign to agent​

    An active SMS interaction represents an ongoing conversation between a requester’s phone number and a company’s phone number​.