Exploring Sales Customer Relationship Management

  • Release version: Yokohama
  • Updated March 12, 2026
  • 1 minute to read

    • Whether you're starting or expanding a Sales Customer Relationship Management (Sales CRM) implementation, learn more about its available applications and workflows for pre-sales engagement, order capture and fulfillment, order to cash operations, and post-sales activities in your organization.

    Overview of Sales CRM

    The Sales CRM applications enable you to manage the product sales life cycle in your organization, including pre-sales leads and opportunities, sales quote generation, order capture, order fulfillment, order and invoice cases, and post-sales order changes and contract renewals.

    To support the product sales life cycle, Sales CRM provides the following features and applications.

    Figure 1. Sales CRM applications and key features
    Features and applications in Sales CRM, explained in the next section on benefits of Sales CRM applications

    Request apps on the Store

    Visit the ServiceNow Store website to view all the available apps and for information about submitting requests to the store. For cumulative release notes information for all released apps, see the ServiceNow Store version history release notes.