Sales Forecasting terminology
Summarize
Summary of Sales Forecasting terminology
This content introduces essential terms and concepts related to Sales Forecasting in ServiceNow, specifically for the Yokohama release. It helps customers understand how sales predictions are structured, categorized, and aggregated to support effective sales planning and performance tracking.
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Key Features
- Forecast Model: A framework used to predict future sales by analyzing historical data and current opportunities. Currently, only the Opportunity Amount Forecast model is available, allowing users to forecast sales for active opportunities.
- Forecast Category: Opportunities are classified based on their likelihood of closure, enabling clearer visibility of sales pipeline stages. Default categories include:
- Won – Closed and won opportunities
- Commit – Opportunities expected to close within the forecast period
- Strong Upside – High potential but some uncertainty
- Upside – Moderate potential with less certainty
- Pipeline – Early-stage opportunities with uncertain closure
- Omitted – Excluded from forecasts due to insufficient data
- Forecast Rollup Method: Defines how categorized opportunities are aggregated into forecast figures. Two methods are available:
- Single Rollup: Each forecast category is displayed separately with only its respective opportunities.
- Cumulative Rollup: Categories are aggregated cumulatively, where higher-level categories include opportunities from lower categories, providing a progressive summary of sales potential.
- Forecast Schedule: Automates the retrieval of all opportunities and refreshes forecast data to keep sales predictions current.
- Sales Quota Management: Enables assignment of sales targets to representatives and managers aligned with their role, hierarchy, and forecast period, supporting goal tracking and performance management.
Key Outcomes
ServiceNow customers leveraging these sales forecasting concepts can expect improved visibility into their sales pipeline, more accurate sales predictions, and structured sales performance management. The defined categories and rollup methods enable tailored forecasting views aligned with business needs, while sales quotas help enforce accountability and track progress toward targets.
Use the following list of terms to gain an understanding of Sales Forecasting concepts, components, and configuration.
Forecast Model
The forecast Model is a framework or method used to predict future sales based on historical data, current sales activities, and other relevant factors. It helps businesses estimate the expected sales figures over a specific period, such as a quarter or year. Only one forecast model, Opportunity Amount Forecast is available to the users. You can view forecast the sales for the current opportunities in the system.
Forecast Category
- Won: Opportunities that have already been closed and won.
- Commit: Opportunities that sales reps are confident will close within the forecast period.
- Strong upside: Opportunities with greatest potential to close but have some minor uncertainty.
- Upside: Opportunities with potential to close but with lower level of certainty.
- Pipeline: Opportunities in the early stages of the sales process with uncertainty if they will be closed deals.
- Omitted: Opportunities that are excluded from forecast due to lack of data.
Forecast rollup method
The forecast model defines how opportunities within different categories are aggregated into a forecast. There are two primary types of rollups: single and cumulative.
| Column Name on Forecast page | Opportunities that roll up to it from a forecast category |
|---|---|
| Pipeline | Pipeline |
| Upside | Upside |
| Strong Upside | Strong Upside |
| Commit | Commit |
| Won | Won |
| Column Name on Forecast page | Opportunities that roll up to it from a forecast category |
|---|---|
| Open pipeline | Pipeline + Upside + Strong Upside + Commit + Won |
| Cumulative Upside | Upside + Strong Upside + Commit + Won |
| Cumulative Strong Upside | Strong Upside + Commit + Won |
| Cumulative Commit | Commit + Won |
| Won | Won |
Forecast schedule
The forecast schedule fetches all the opportunities in the system and generates the latest forecast data.
Sales Quota Management
You can assign sales quota targets to sales representatives and managers based on their hierarchy, role, and forecast period.