Pricing Management
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Summary of Pricing Management
The Pricing Management application within ServiceNow enables organizations to establish, manage, and optimize pricing strategies for any Sales Customer Relationship Management (CRM) solution. It supports your sales team in generating opportunities, quotes, and orders efficiently with accurate and competitive pricing. As a foundational component of Sales CRM, Pricing Management offers comprehensive features to implement pricing tailored to your organizational needs. Access to certain features depends on your entitlements.
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Key Features
- Price Lists: Define product and service prices used by sales agents when creating quotes and orders. Pricing administrators can create, copy, and update multiple price lists, including currency-based and customer account–specific lists, allowing for tailored or pre-negotiated pricing. Default price lists can be assigned per customer account.
- Pricing Methods: Supports one-time fees and recurring fees with monthly or annual frequencies, set within product offerings and reflected in price list lines.
- Sales Agreement Price Lists: Automatically generated from completed quotes when using Sales Agreements, reflecting final unit prices valid for the agreement duration.
- Cost Books: Define unit costs for products, enabling sales agents to view unit costs, margins, and perform profitability analysis during quoting. Cost books can be created, copied, and updated by pricing administrators.
- Price Adjustments: Allow markdowns, markups, or overrides based on product attributes (e.g., model, color), non-product attributes (e.g., shipping location, sales channel), or bundled product components to support complex pricing scenarios.
- Pricing Matrices: Provide decision frameworks to implement complex pricing adjustments and to select default price lists or cost books based on conditions. Available matrices include Price List Defaulting, Cost Book Defaulting, Standard Price Adjustment (using system or custom context variables), and Configuration Component Price Adjustment for bundles.
- Matrix Validations: Enable administrators to apply system-defined or custom validation rules to ensure accuracy and compliance in pricing and product eligibility matrices.
- Pricing Plans: Starting November 2024, default pricing plans define the sequence of pricing calculation steps, including adjustments. These plans are customizable to fit specific organizational requirements.
- Pricing Extensions: Provide integration points for administrators to customize pricing engine logic or source pricing data externally. Extension points include selecting price lists or cost books, retrieving product list prices and costs, and applying attribute or pricing adjustments.
What This Enables for ServiceNow Customers
By leveraging Pricing Management, your organization can implement flexible and accurate pricing strategies that streamline sales processes, improve quote accuracy, and enhance profitability analysis. The support for multiple price lists and adjustments ensures pricing can be tailored for different customers, regions, or product bundles. Pricing matrices and plans allow for sophisticated pricing logic without extensive custom development. Additionally, extension points provide the ability to integrate external pricing data or customize pricing calculations to meet unique business needs.
Overall, Pricing Management helps sales and pricing teams work efficiently and consistently, ensuring competitive and profitable pricing throughout the quote-to-order lifecycle.
The Pricing Management application enables your organization to set, manage, and optimize pricing strategies for any Sales Customer Relationship Management solution. These pricing strategies enable your sales team to generate opportunities, quotes, and orders with accurate and competitive pricing quickly.
Price lists
Price lists define the prices for products and services offered by your organization. Your agents use price lists to find product pricing quickly when creating quotes and capturing orders. Your pricing admins or managers create price lists and add price list lines that define the list price for each of your product offerings. They can also copy a published price list and its price list lines and use the copy to update the pricing or reuse the price list without having to create a new price list.
- Support for multiple price lists
- Pricing Management supports multiple price lists, such as price lists based on currency or customer account. The initial, default price list that you create is based on the currency used, but you can change
the default price list used by your agents. For example, you can create account-based price lists that are tailored to the needs and preferences of a specific customer or provide pre-negotiated prices for them. You can set an
account-based price list as the default, which is then used by your agents when they create quotes or orders for that particular customer.
Figure 1. Example of account-based price list - Pricing methods
- The pricing method is either a one-time fee or a recurring pricing fee with monthly and annual frequencies. The pricing method is set in product offerings and is displayed in price list lines.
For details on setting up and managing price list features, see Configuring product pricing.
Sales Agreement price lists
If you're using the Sales Agreement feature, a published sales agreement price list is generated automatically when a sales agent creates a sales agreement from a completed quote. The sales agreement price list reflects the final unit price for each product that is captured as part of the sales agreement. The sales agreement price list is valid for the start and end dates specified for the agreement. To learn more about sales agreements, see Sales Agreement Management.
Cost books
Cost books define the unit cost for product offerings. This information is used in the Quote Management application to provide sales agents with the unit cost, unit margin amount, and unit margin percentage for products in quotes. With this information, your sales agents can perform a simple profitability analysis by subtracting the cost of the product offer from the quoted selling price.
Your pricing admins or managers create a cost book and add a cost book line to set the unit cost for each product offering. They can also copy a published cost book and its cost book lines to revise costs in the cost book (update the copy) or reuse a cost book without having to create a new one. For details on setting up cost books and cost book lines, see Create and publish a cost book and Create a cost book line. For information on activating the cost book and cost margin features in Quote Management, see Install and configure Quote Management.
Price adjustments
- Product attributes: Define a price adjustment based on product characteristics, such as model or color. For more information, see Create and publish a product attribute-based pricing adjustment.
- Non-product attributes: Create a price adjustment based on characteristics that aren’t related to a product, such as shipping information or sales channel. For example, you can create a pricing adjustment for customers in a particular region. For details, see Create a non-product attribute pricing adjustment.
- Bundled products: Create price adjustments for product offerings in a bundled product. For example, you might want to specify a markdown amount for certain product offerings in the bundle, because the bundle provides discounted pricing. For more information, see Create pricing adjustments for bundled products.
Pricing matrices
- Price List Defaulting: Select the default price list to be used, such as the standard price list or an account-specific price list. For more information on configuring this price list matrix, see Control the default price list on transaction header or header line.
- Cost Book Defaulting: Select the default cost book to be used, for example the standard cost book or an account-specific cost book. To learn more about configuring this matrix, see Control the default cost book on transaction header or header line.
- Standard Price Adjustment: Apply an adjustment based on context variables that represent non-product attributes, such as shipping location or account. Pricing Management provides certain system-defined, non-product context variables that you can use in this matrix, but you can also create your own custom variables, for example, market segment. Your pricing administrator can work with your administrator to develop custom context variables that can be used in pricing matrixes. For details on configuring these adjustments, see Create a non-product attribute pricing adjustment. For more information on configuring custom context variables, see Create a custom context variable and Map a custom context variable to a transaction entity.
- Configuration Component Price Adjustment: Adjust the price of a product when it's sold as part of a product bundle. For details, see Create pricing adjustments for bundled products.
Matrix validations
As an admin, you can use system-defined validations or set your own validations to validate rows entered into the decision tables for pricing and product eligibility rule matrices. For more information on these validations, see Configuring matrix validation rules.
Pricing plans
Starting with the November 2024 release, Pricing Management provides a default pricing plan that defines the sequence of steps in which pricing calculations and adjustments are applied to determine final product prices. Adjustments include the pricing changes set in the pricing adjustment matrices. You can use the default plan, or you can copy the default plan and customize it by adding or changing the pricing steps to tailor it for your organization. To learn more, see Configurable pricing plans.
Pricing extensions
- Select Price List (DefaultPriceListExtensionPoint): Change the selection logic for using the default price list on a quote or order header.
- Select Cost Book (DefaultCostBookExtensionPoint): Change the selection logic for using the default cost book on a quote header.
- Get Product List Price (ListPriceExtensionPoint): Get pricing directly from another data source or extend the current price list derivation.
- Apply Attribute Adjustments (AttributeAdjustmentExtensionPoint): Get attribute adjustments from another data source, such as product manufacturers, or extend the current adjustment derivation logic.
- Get Cost (CostExtensionPoint): Get the unit cost for a product offering directly from another data source or extend the current cost book derivation logic.
- Apply Pricing Adjustments (PricingAdjustmentsExtensionPoint): Get pricing adjustments for a product offering from another data source, or extend the pricing engine logic by not relying on the Standard Adjustment and Component Configuration Rule Matrices to get the adjustment values.