Demand Management

  • Release version: Yokohama
  • Updated January 30, 2025
  • 2 minutes to read
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    Summary of Demand Management

    The Demand Management application in ServiceNow provides tools to capture, centralize, and assess both strategic and operational demands. It offers a unified location to manage all demand-related information, enabling demand managers to efficiently evaluate feasibility, effort, and cost, and to build business cases for demand approvals.

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    Key Features

    • Demand Assessment and Task Management: Demand managers can create and assign demand tasks (e.g., feasibility reviews, cost estimates) to specialized resources or groups. These tasks help gather detailed cost plans and resource assignments to qualify demands effectively.
    • Demand Lifecycle Support: The application supports setting up stakeholders and assessment categories, reviewing ideas before promotion, adding detailed demand information, and evaluating demands through assessments and stakeholder input.
    • Demand Comparison and Promotion: Users can compare and assess multiple demands using the Demand Management application or demand workbench and promote qualified demands to projects, enhancements, changes, defects, or Enterprise Agile Planning entities.
    • Configuration Flexibility: The application allows configuration to tailor the assessment and promotion processes according to organizational needs.

    Practical Use for ServiceNow Customers

    As a demand manager, you can systematically manage the end-to-end lifecycle of demands, ensuring thorough evaluation and efficient delegation of tasks to appropriate roles. This streamlines decision-making and resource allocation by providing a clear, centralized process for demand assessment and approval.

    The application supports collaboration among stakeholders and specialists, improving the quality of demand qualification and enabling better alignment with strategic objectives.

    Additional Resources

    ServiceNow provides detailed reference materials covering forms, fields, user roles, tables, and guidelines, helping customers configure and extend Demand Management to fit their organizational requirements.

    The Demand Management application consists of tools for capturing, centralizing, and assessing strategic and operational demands. It also provides a single location for managing all the demand information.

    Demand Management overview

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    Troubleshoot and get help

    A typical workflow for you as the demand manager is as follows:
    • Work on a demand to assess the feasibility, effort, and cost of the demand and create a business case for approval of the demand.
    • Create demand tasks, such as an initial feasibility review, cost estimate, and effort estimate, to delegate activities to specialized resources or groups. For example, a demand manager can create demand tasks for assessing the cost associated with a software upgrade and the resources required.
    • Assign demand tasks to a business analyst, resource user, or an appropriate group. The assigned resource or group then creates a cost plan and resource assignment to help the demand manager assess and qualify the demand. For more information, see Demand tasks.
    Basics of Demand Management
    • Set up the application: Plan, create stakeholders and assessment categories, and create bubble charts.
    • Assess ideas: Review and analyze submitted ideas before promoting ideas to demands.
    • Create and add details to the demands: Create demands and add demand tasks, stakeholders and assessments, and evaluate and qualify demands.
    • Use the Demand Management application or the demand workbench to compare and assess demands, and promote demands to projects, enhancements, changes, or defects.