Managing Feedback application in Strategic Planning

  • Release version: Washingtondc
  • Updated February 1, 2024
  • 4 minutes to read
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    Summary of Managing Feedback Application in Strategic Planning

    The Managing Feedback application in Strategic Planning allows ServiceNow customers to gather and manage feedback effectively during product development. Users can collect suggestions, issues, and problem statements from various sources, linking them to product ideas or planning items for better tracking and prioritization.

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    Key Features

    • Feedback Collection: Gather insights from users to identify critical issues and feature requests.
    • Feedback Filters: Utilize filters to analyze feedback trends, including sentiment distribution and activity from top customers.
    • Product Ideas Management: Develop and prioritize product ideas based on feedback, linking them to planning items for streamlined execution.
    • List Views: Access detailed lists of both feedback submissions and product ideas, sortable by various attributes like priority and planning state.
    • Collaboration Tools: Use tabs to manage feedback records, product ideas, and related planning items, including the ability to add worknotes and attachments.

    Key Outcomes

    By effectively utilizing the Managing Feedback application, customers can make data-driven decisions that enhance product development. This tool helps in identifying actionable insights from customer feedback, ensuring that valuable user input translates into meaningful product improvements and planning advancements.

    Use Feedback application in Strategic Planning and create Feedback and product ideas to take data driven decisions during product development. Associate the feedback with a product idea or with a planning or non-planning item that can be tracked, prioritized, and implemented.

    Use the following components to manage your Feedback within Strategic Planning.
    • Feedback
    • Product idea

    Feedback

    Feedback refers to a suggestion, issue, proposed solution, or problem statement provided by users or customers for a product. Strategic Planning enables you to collect feedback from multiple sources and review the incoming feedback to understand the critical issues or feature requests. You can create feedback filters from feedback homepage. For more information on feedback filters, see Create feedback filters in Strategic Planning.

    Feedback filter page in Product Feedback.

    Feedback overview

    Get insights of feedback, number of product ideas linked to feedback, top tags, and customers based on the feedback count on the overview page. View trends and statistics based on these filters:
    • Top tags, which are majorly used to conclude on the focus areas
    • Top customers who are most actively submitting feedback
    • Feedback received in the last seven days
    • Feedback that is not linked to any product idea
    • Feedback based on the overall status
    • Feedback that is assigned and unassigned to the user
    • Identify the overall sentiment distribution across your feedback data.
    • Analyze the sentiments of the feedback received over the past nine months.

    The following figure shows a sample overview of customer feedback and indicates the different features on the overview tab. For example, know which customer has provided the maximum feedback by viewing the feedback count based on top customers. Use the filters at the top of the page to view feedback information on the product feedback. For more information on filters, see Configure the filters for feedback or product idea overview page.

    Feedback overview page in Product Feedback.

    Feedback List view

    As a Product Manager, you can see a list of feedback submissions received from users or customers. You can navigate, sort, filter, group, or link the feedback and prioritize your actions based on their requirements.

    You can also create a feedback record and link it with an idea or planning items on this page. For example, you can select multiple feedback records and associate them with an idea, epic, demand, or project.

    Feedback list view in Product Feedback.

    Product idea

    A product idea is a solution or improvement that is developed based on one or multiple feedback records, ensuring it benefits all the customers. Assess and prioritize the product idea or link it to another planning item (epic, demand, or project).​ Manage your product ideas and create a custom lens using the product ideas in Strategic Planning. Get an overview of product ideas, number of product ideas linked to the feedback, latest ideas, and planning state of the ideas. Use the filters at the top of the page to view the product ideas.

    Product ideas List view

    As a Product Manager, you can see a list of product idea submissions. You can sort ideas based on different attributes like planning state, MoSCoW, priority, and impact. Prioritize product ideas using the MoSCoW values in the list view. The list view displays linked feedback count and number of customers interested in a product idea. The number of customers is calculated or rolled up based on the linked feedback.

    Figure 1. Product ideas list
    Product idea list view in Product Feedback.

    Get started with these tabs to manage feedback or product idea.

    Table 1. Tabs in Feedback
    Tabs Description Action
    Details Provides additional information about the feedback that has been submitted.
    • View and track the feedback information.
    • Compose worknotes on the feedback.
    • Add attachments or files to your feedback record.
    Product idea Enables you to manage the ideas that are linked to a feedback record. These ideas are evaluated, prioritized, and worked on.
    • View and track the product ideas that are linked to the feedback record.
    • Create a product idea and link it with the feedback record.
    • Unlink the ideas from feedback record.
    Planning item Track work items and ensure that the feedback translates into actionable items.
    • View the number of planning items that are linked to the feedback record.
    • Create a planning item and link it with the feedback record. Monitor the status of planning items and track the overall advancement of planning items.
    • Unlink the planning items from feedback record.
    Table 2. Tabs in Product idea
    Tabs Description Action
    Details Detailed view of the product idea record. View the description, attachments, and activity.
    • View the description, attachments, activity and access other relevant information associated with the product idea.
    • Compose worknotes on the product idea.
    • Add attachments or files to your product idea record.
    Planning item Enables you to view the number of planning items linked to the product idea record.
    • View the number of planning items that are linked to the product idea record.
    • Create a planning item and link it with the product idea record.
    • Unlink the planning items from product idea record.
    Goal/Target relationships Enables you to associate the product idea with specific goals that the idea aims to contribute to.
    • Create and add goals to your product idea record.
    • Remove the goals from your product idea record.
    Feedback Enables you to view and manage the feedback records that are linked to the product idea. This tab displays feedback as cards. Selecting the card opens the feedback record and provides detailed information about the feedback.
    • View the associated feedback that are linked to the product idea record.
    • Select the feedback card to open the detailed information about the feedback.
    • Sort feedback by status, priority, or other attributes.
    • Search for feedback by titles, keywords, or content.
    Doc Provides a centralized location for product managers to organize, store, and collaborate on documents related to the product idea or feedback or planning item. This can include detailed requirements, design documents, technical specifications, or any other files.
    • Create multiple pages using templates.
    • Tag or mention specific users within the documentation component.
    • Mention a record to create a direct link of the record within the documentation component.
    • Insert table, images, links and so on.