Using lead and opportunity management applications Release version: Australia Updated March 12, 2026 1 minute to readLearn how to use lead and opportunity management applications. Using Lead ManagementUse the Lead Management to create your lead.Using Customer Engagement SequencesEmpower sales teams to automate and optimize customer engagement at every stage from initial outreach to renewal and expansion. By orchestrating both automated and manual steps, provide timely, relevant, and consistent engagement experience to every prospect and customer.Using Buying GroupSales teams can track decision‑makers, influencers, and evaluators collectively, manage buying decisions that span multiple opportunities or product family, and retain stakeholder context beyond a single sales opportunity.Using Opportunity ManagementUse the Opportunity Management application to create your opportunity.Using Sales ForecastingSales Forecasting uses the current opportunities in the system to predict future opportunity amounts. The Opportunity Management application contains the list of opportunities created for the customers and each of these opportunities are in different stages of the sales cycles.Using Sales Territory ManagementSales Territory Management is a strategic framework for organizing and managing CRM entities such as Accounts, Consumers, Leads, and Opportunities. To assign territories, you can run Run Assignment to automatically distribute CRM entities, or manually update the primary territory.Using Activity ManagementActivity Management enables you to log and track every customer interaction across the sales cycle. Touchpoints provide a method to record meetings, calls, appointments, and emails. You can use the Microsoft Outlook add-in to associate emails and create CRM records without leaving your inbox.
Using lead and opportunity management applications Release version: Australia Updated March 12, 2026 1 minute to readLearn how to use lead and opportunity management applications. Using Lead ManagementUse the Lead Management to create your lead.Using Customer Engagement SequencesEmpower sales teams to automate and optimize customer engagement at every stage from initial outreach to renewal and expansion. By orchestrating both automated and manual steps, provide timely, relevant, and consistent engagement experience to every prospect and customer.Using Buying GroupSales teams can track decision‑makers, influencers, and evaluators collectively, manage buying decisions that span multiple opportunities or product family, and retain stakeholder context beyond a single sales opportunity.Using Opportunity ManagementUse the Opportunity Management application to create your opportunity.Using Sales ForecastingSales Forecasting uses the current opportunities in the system to predict future opportunity amounts. The Opportunity Management application contains the list of opportunities created for the customers and each of these opportunities are in different stages of the sales cycles.Using Sales Territory ManagementSales Territory Management is a strategic framework for organizing and managing CRM entities such as Accounts, Consumers, Leads, and Opportunities. To assign territories, you can run Run Assignment to automatically distribute CRM entities, or manually update the primary territory.Using Activity ManagementActivity Management enables you to log and track every customer interaction across the sales cycle. Touchpoints provide a method to record meetings, calls, appointments, and emails. You can use the Microsoft Outlook add-in to associate emails and create CRM records without leaving your inbox.