iOS branded apps for private distribution

The ServiceNow® branding program complies with the suggested practices from Apple for branded app releases. The program gives you a guided path to achieve your branding goals.

Depending on your distribution model for an iOS deployment, you must have signed up for Apple Business Manager to use the Apple VPP program or have a valid Apple Customer DEP ID, or both. This enables you to use your ServiceNow instance to publish an app to your Apple Business Manager on your behalf. Apple then allows you to distribute the app to your employees with your Mobile Device Management (MDM) vendor or by using Apple Business Manager store redemption codes.

When you use Mobile Publishing for iOS private distribution, you can then test the mobile app using Testflight. ServiceNow also resolves any rejections from Apple when the application is reviewed.

The following image explains the workflow for privately distributing an app. Privately distributed branded iOS apps take 2-4 weeks until you can deploy them. This is due to Apple's review process that involves human reviewers.

Android branded apps for private distribution

The ServiceNow branding program complies with the suggested practices from Google for branded app releases. The program gives you a guided path to achieve your branding goals. Using Mobile Publishing, you can request a branded Android application and receive both APK and AAB files. These files can then be uploaded to your MDM portal or your Managed Google Play account. These files can also be hosted on a website so that Android users can download the application directly onto their devices.

The following image explains the workflow for privately distributing an app. It usually takes about a week or less to build the Android branded application. Sometimes it might take only a few hours.