Customer complaint case

  • Release version: Yokohama
  • Updated July 31, 2025
  • 1 minute to read
  • The customer complaint case type helps manage and resolve customer feedback related to store experiences. This case type enables customers to submit complaints anonymously to encourage honest feedback and help stores improve their service. This case type is included in the Retail customer complaint plugin.

    Customer complaint case details

    The customer complaint case feature enables back-office teams to capture, classify, route, resolve, and measure retail complaints, providing transparency and ease. Customers reach out to HQ and register complaints via email or phone call. If they provide an email address, HQ agents create a customer complaint case on their behalf and potentially share case information with them.

    • Rude Employee at Store – Shoppers sometimes receive poor support from store staff, such as being ignored or treated rudely.
    • Hygiene issue at Store - Shoppers sometimes encounter poor hygiene at stores, such as unclean floors, poorly handled aisles, staff not adhering to proper sanitation protocols.

      For information on the components installed with customer complaint case, see Components installed with Retail customer complaint.