Conversation Improvement Themes release notes

Release version: Zurich
Updated November 20, 2025
1 minute to read

The ServiceNow® Conversation Improvement Themes application transforms conversation evaluations from AI Control Tower into long-term performance insights by analyzing conversation quality data over time. Conversation Improvement Themes is a new application in the Zurich release.

About Conversation Improvement Themes

  • Use automated theme detection with a domain-specific large language model (LLM) theme classification framework to tag Knowledge Base articles, catalog items, Virtual Agent (VA) topics, and agents into themes.
  • Receive thematic insights by breaking down poor and good-quality conversations into top underlying themes.
  • Compare themes based on whether they lead to good or bad conversations.

See Conversation Improvement Themes for more information.

Activation and other requirements

Important:
Conversation Improvement Themes is available in the ServiceNow Store. For details, see the "Activation information" section of these release notes.
Activation information

Install Conversation Improvement Themes by requesting it from the ServiceNow Store. Visit the ServiceNow Store website to view all the available apps and for information about submitting requests to the store. For cumulative release notes information for all released apps, see the ServiceNow Store version history release notes.

Zurich

The ServiceNow® Conversation Improvement Themes application transforms conversation evaluations from AI Control Tower into long-term performance insights by analyzing conversation quality data over time. Conversation Improvement Themes is a new application in the Zurich release.

What's new

Determine effective and ineffective conversations
Analyze conversation quality data over time and classify them into effective and ineffective conversations.
Categorize conversations into themes
Identify recurring patterns linked to low or high conversation quality and categorize user requests into actionable themes.