Tracked mobile analytics fields for User Experience Analytics

  • Release version: Xanadu
  • Updated August 1, 2024
  • 2 minutes to read
    • Summarize
    Summarized using AI
    This content was generated using new OpenAI-powered functionality. Results are provided on an as is basis and are not guaranteed to be accurate or complete.

    Summary of Tracked Mobile Analytics Fields for User Experience Analytics

    User Experience Analytics provides insights by collecting data from mobile applications on your device. This data is crucial for generating reports and charts that help in understanding user behavior and enhancing user experience.

    Show full answer Show less

    Key Features

    • Collected Data for Mobile App Sessions: Includes user ID, session ID, start time, duration, app version, device type, and network connectivity.
    • Screen Visit Data: Tracks the name of the screen and session start time.
    • Screen Actions Data: Captures the type of UI action (e.g., button taps) along with the action's start time.
    • Screen Gestures Data: Records types of gestures, coordinates, responsiveness, and timing details.
    • Customer Events: Allows custom events to be tracked through client-side APIs.
    • User Properties: Collects details about user properties for deeper insights.

    Key Outcomes

    By leveraging this tracked data, ServiceNow customers can:

    • Analyze user interactions and engagement within their mobile applications.
    • Identify trends and areas for improvement in user experience.
    • Make informed decisions based on comprehensive data analytics.

    User Experience Analytics collects data from mobile applications on your mobile device. These tables list fields that are tracked in the mobile applications. Reports and charts are generated from these fields.

    For more information about using the data, see Viewing user analytics.

    Collected data according to the mobile app session

    Name Description Sample output value
    User Id  User Experience Analytics internal user ID (sequential ID)  1
    Hashed User Id  SHA256 hash of the user's ServiceNow sys_id  f4a9baa650ab13d429b185d12b14fcf5c 
    Session Id  Unique session ID  5a2b73857345abc3546243 
    Session Index  Sequential index of the specific user's session  5
    Start Time  Session's start time in UTC format  2023-03-23T23:59:58
    Session Duration  Session's duration in milliseconds  5165
    App Version  The application’s version number  3.4.0
    Device Type  Phone / Tablet  Phone
    Device  Device’s make and model. Only for mobile and tablet devices. iPhone X13 Pro
    ROM Version  The ROM version (only for Android)  4.3.9
    Operating System Version  Version of the device's operating system  iOS 16.5
    Network connectivity  WiFi / Cellular  WiFi
    City Location  City level location translated from the user's IP address  Los Angeles, California 

    Collected data for each screen visit

    Name Description Sample output value
    Screen Name  Name of the screen that data is collected from Login
    Start Time  Relative start time within the session  2023-03-23T23:59:58

    Collected data for screen actions

    Name Description Sample output value
    Type  Type of UI action (button tap, list selection, and so on)  ButtonTap
    Description  Label describing the UI action  Login
    StartTime   Time in milliseconds from the session start time  780 

    Collected data for screen gestures

    Name Description Sample output value
    GestureType  Type of gesture (Tap, swipe, and so on)  Tap 
    Coordinates  The X,Y coordinates of the touch gesture  TAP (X=100, Y=200) 
    Responsive  Indicates whether the gesture was responsive  TRUE 
    StartTime  Gesture start time (in milliseconds)  925
    EndTime  Gesture end time (in milliseconds)  933

    Collected data for customer events (optional)

    These events can be added by calling client-side APIs. 
    Name Description Sample output value
    Name Name of the event property (string)  PurchaseComplete
    Time Value of the event property (string, Boolean, date, number)  9456

    Collected data for event properties

    Name Description Sample output value
    Property Name  Name of the event property (string)  Article Name, Language 
    Property Value  Value of the event property (string, Boolean, date, number)  KB0050925

    Collected data for user properties

    Name Description Sample output value
    Property Name  Name of the user property (string)  English
    Property Value  Value of the user property (string, Boolean, date, number)  5