Overview of the User Experience Analytics dashboard

  • Release version: Xanadu
  • Updated August 1, 2024
  • 2 minutes to read
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    Summary of Overview of the User Experience Analytics dashboard

    The User Experience Analytics dashboard provides product managers and users with detailed key performance indicator (KPI) data related to the usage and adoption of web and mobile applications. Accessible to users with any User Experience Analytics viewer role, the dashboard aggregates user metrics unless tracking is disabled by the tracking consent policy named "Disabled."

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    Key Features

    • Application, Platform, and Version Selection: The dashboard features menus to select from registered web and mobile applications, mobile platforms (iOS, Android, or All Platforms), and specific mobile application versions, enabling targeted analytics views. Note that some modules are unavailable when "All Platforms" is selected.
    • Date Range Selector: Users can specify the date range for data visualization, with the default set to the last 30 days.
    • Modules Menu: Provides access to various analytical modules including:
      • Overview: Visualizes KPIs for selected or all applications.
      • Applications: Lists applications when Platform Analytics is selected.
      • Sessions and Users: Lists of user sessions and users with filtering, drill-down, and export capabilities.
      • UI Analysis: Offers insights into the application’s user interface (not available for "All Platforms").
      • Analytics: Covers usage, technical, geographic, events, and retention analytics.
      • Domains: Displays domain-specific user activity data including active users and sessions.
      • Funnels and Cohorts: Enable creation of funnel and cohort reports to analyze user conversion processes and action sequences (not available for "All Platforms").
      • Search Analytics: Available if the Advanced AI Search Management tools app is installed.
    • Help: Provides quick access to relevant documentation.

    Key Outcomes

    ServiceNow customers can leverage the User Experience Analytics dashboard to gain comprehensive insight into application performance, user behavior, and conversion processes. This enables data-driven decision-making to improve application adoption and user satisfaction. The dashboard’s filtering and modular design allow tailored views by application, platform, version, and time frame, ensuring relevant and actionable information is readily available.

    User Experience Analytics shows detailed KPI data on a dashboard and on list views. Product managers gain relevant insight into the usage and adoption of a web or mobile application.

    Users with any User Experience Analytics viewer role can access the dashboard by navigating to User Experience Analytics > Dashboard.

    Counters in the User Experience Analytics dashboard contain aggregated user numbers.
    Note:
    If the tracking consent policy named Disabled is selected user metrics aren't tracked.

    The dashboard provides access to the following modules and controls.


    Dashboard - Overview screen.

    Dashboard

    The top menu contains the web or mobile application, platform, and version lists you select from for performing the most frequent dashboard tasks.

    Table 1. Application, platform, and version menus
    Feature area UI component Description
    1 Web and Mobile applications list List of registered web and mobile applications. You can select from these views:
    • All Applications (default landing page) shows basic statistics across all applications within the current instance.
    • Select the individual application whose analytics you want to view.
    2 Mobile platform list (Visible if you select one of the mobile applications.) Select the mobile platform whose analytics you want to view.
    • All Platforms
      Note:
      UI Analysis and Conversions modules cannot be viewed when you select this option.
    • iOS
    • Android
    3 Mobile application versions list (Visible when you select a mobile application and specify a mobile platform.) List of application versions you can select to view analytics for.
    4 Date range selector Enter the dates or use the slider to select the date range of data you want to view. Default is Last 30 days.
    The modules menu provides access to the sessions, analytics, and conversion report modules.
    Table 2. Modules menu
    Feature area UI component Description

    5

    		 Logo

    User Experience Analytics logo.

    		 The User Experience Analytics logo.
    Overview

    Overview module image.

    		 For a selected application or all applications within the current instance, shows a visualized overview of KPIs on one screen.
    Applications

    Applications image.

    		 Show the Applications list. This option is available when you select Platform Analytics from the Applications list.
    Sessions

    Sessions module image.

    		 Shows user session lists you can filter, drill down into, and export.
    Users

    Users module image.

    		 Shows user lists that you can filter, drill down into, and export.
    UI Analysis

    UI Analysis module image.

    		 Shows insights on your application's UI. This module is not available when All Platforms is selected from the Mobile platform list.
    Analytics

    Analytics module image.

    		 Shows these analytics:
    • Usage
    • Technical
    • Geographic
    • Events
    • Retention
    Domains

    Domains menu image.

    		 Shows domain data specifically for User Experience Analytics related user activity. The data includes the number of active users and sessions within specified domains.
    Funnels

    Funnel report image.

    		 Shows and lets you create funnel reports based on relevant user conversion processes. This module is not available when All Platforms is selected from the Mobile platform list.
    Cohorts

    Cohorts image.

    		 Shows and lets you create cohort reports based on sequences of actions performed by users for meeting their goals. This module is not available when All Platforms is selected from the Mobile platform list.
    Search Analytics

    Search analytics image.

    		 Show the Search Analytics dashboard. This option is available if you have the Advanced AI Search Management tools app.

    6

    		 Help

    Help image.

    		 Provides a URL link to relevant documentation.

    Metrics across all applications

    From the dashboard, you can view basic application usage and event details for all applications within an instance. Click All Applications from the Web and Mobile applications list to see these metrics simultaneously.
    See basic metrics for all applications within an instance