---
sourceDocument: Xanadu Platform Analytics
sourceDocumentLink: https://servicenow-prod.fluidtopics.net/r/xanadu/now-intelligence

 Release :

    - xanadu

ft:locale :

    - en-US

ft:publication_title :

    - Xanadu Platform Analytics

ft:clusterId :

    - par

bundleId :

    - par

workflow :

    - Platform


---

# Using User Experience Analytics

# Using User Experience Analytics {#ariaid-title1}

* Release version: Xanadu
* 
* Updated August 1, 2024
* 
* ![](https://www.servicenow.com/docs/portal-asset/ico-clock) 1 minute to read

Use User Experience Analytics to understand usage and adoption of your
web and mobile applications.

With User Experience Analytics, you're able to gain insights on usage and adoption of your web and mobile applications, and understand where you can create a more intuitive user experience. You can see the number of
users who engage your application and their retention rates over time. Additionally, you can view user behavior as they perform steps, and see user flows that provide a larger view of how they navigate. Further, User Experience Analytics gives you tools to create user reports that report on analytics such as location, session length, and operating system.

An admin can see user application usage, event, and user-level analytics for your applications
within these ServiceNow applications:

* Platform Analytics
* Service Portal
* Mobile Platform (including Mobile Agent, Now Mobile, and Now Mobile Admin)
* Virtual Agent

* Note:  
  You can also access User Experience Analytics data by exporting the data to the UI Builder, see [Data Visualization UIB Setup](https://developer.servicenow.com/dev.do#!/reference/now-experience/sandiego/shared-components/sn-par-visualization-base/uib-setup).
* Note:  
  User Experience Analytics is replatformed starting with the Yokohama release, introducing a new look and feel along with updated capabilities.
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## Usage topics {#use-user-exp-analytics__section_asd_xzx_rcc}

* **[Viewing session analytics](https://servicenow-prod.fluidtopics.net/CmdNRPR6JmHxd4sIDSNaXA)**   
  The User Experience Analytics Sessions module lists filterable application sessions you can drill down into for more detailed insights.
* **[Viewing user analytics](https://servicenow-prod.fluidtopics.net/U9lLW1YJJ0QaUCeRdN9o_g)**   
  The Users module enables views of individual user journeys through your application, from the start of their session in the application to the time they end.
* **[Viewing user and session details](https://servicenow-prod.fluidtopics.net/dDQarkilrYv0zyKs_5SkaQ)**   
  See details of a user session, and their history of sessions, on user session and Session Details records.
* **[Using the Analytics module](https://servicenow-prod.fluidtopics.net/I2O1qEqJW7z~4zXSkutibQ)**   
  Get single-user and aggregate insights in real time.
* **[UI analysis](https://servicenow-prod.fluidtopics.net/lu22xTG8Ucw9kviLSi2szA)**   
  See insights on your mobile application's UI, and users' interaction with it. Analytics such as most popular screens and percent of users who exit on the screen can help you understand user progress, or where they may be experiencing issues on a screen.
* **[Creating conversion reports](https://servicenow-prod.fluidtopics.net/iRfvQMuYxo6EUFzLlNF3tA)**   
  You can view and create event-based and action-based analytics reports to help you see how effectively users are performing steps and processes in your web or mobile application.
* **[Funnel reports in User Experience Analytics](https://servicenow-prod.fluidtopics.net/bp_VuGSQVNsctbMIfzvPTQ)**   
  Funnel reports show conversion rates and trends in aggregate user behavior to uncover the reasons behind success or failure of a specific in-application user goal. Investigating a conversion funnel can help you measure and optimize the conversion rates of relevant processes within your application.
* **[User Experience Analytics cohorts](https://servicenow-prod.fluidtopics.net/1wBeQwq48Stvaz2h0kFXcg)**   
  Cohorts enable you to analyze users who complete a predetermined sequence of actions so you can track conversion rates.
* **[User retention](https://servicenow-prod.fluidtopics.net/0JJuUCyYPgJ9JtnYsAN68Q#view-retention-analytics)**   
  User retention reports can help you understand if your app meets your users' needs and expectations, and enables you to measure how your app optimization efforts impact user retention.
* **[Exporting data](https://servicenow-prod.fluidtopics.net/FYbMFqmvwrGJpGpilCLpzg)**   
  You can export data records to CSV format. Exporting user and session lists, and other analytics data to CSV is available wherever you see the download icon (![]()).