---
sourceDocument: Xanadu Account Lifecycle Events
sourceDocumentLink: https://servicenow-prod.fluidtopics.net/r/xanadu/acct-lifecycle-events

 Release :

    - xanadu

ft:locale :

    - en-US

ft:publication_title :

    - Xanadu Account Lifecycle Events

ft:clusterId :

    - actle

bundleId :

    - actle

workflow :

    - Customer and Industry


---

# Account Lifecycle Events

# Account Lifecycle Events {#ariaid-title1}

* Release version: Xanadu
* 
* Updated August 1, 2024
* 
* ![](https://www.servicenow.com/docs/portal-asset/ico-clock) 1 minute to read

The ServiceNow®
Account Lifecycle Events application enables technology industry providers to create a structured onboarding experience, define and track objectives, outcomes, milestones, and plans to achieve shared goals.
The following diagram shows the different tasks involved in the Account Lifecycle Events life-cycle.

Account Lifecycle Events features include the following:

* Onboarding: Understand customer needs and expectations and define a repeatable, transparent workflow that can be followed during the onboarding process.
* Engagement: Define and track success objectives, milestones, and ensure that outcomes are met.
* Adoption: Position how to make the most out of the products available and take steps to improve product usage.
* Monitoring: Monitor product and service usage along with other key metrics such as KPIs and identify renewal and expansion opportunities.
* Expansion: Assist sales and account teams in identifying renewal and expansion opportunities.
{#account-lifecycle-events-landing__ul_d3d_1x5_zbc}

## Get started {#account-lifecycle-events-landing__cf-app-landing-get-started}

|-|-|
| [Account onboarding Define a structured, repeatable, onboarding experience with the preconfigured playbook.](https://servicenow-prod.fluidtopics.net/eg_w6FO9wk8~t7BpO4rjrQ "Create a structured onboarding experience while enabling collaboration and transparency with internal and external stakeholders during the onboarding process.") | [Customer success Track success objectives, outcomes, help mitigate risks, and identify opportunities for expansion and renewal.](https://servicenow-prod.fluidtopics.net/f1bq3lcwSKe8JsFZSH4p3A "Define and track objectives, outcomes, milestones, and plans to achieve shared goals.") |
[ ]

{#account-lifecycle-events-landing__table_g2h_5s3_ccc}