Salesforce Marketing Cloud Spoke

  • Release version: Washingtondc
  • Updated February 1, 2024
  • 2 minutes to read
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    Summary of Salesforce Marketing Cloud Spoke

    The Salesforce Marketing Cloud spoke, developed by Bristlecone, Inc., enables users to interact with Salesforce Marketing Cloud data extensions, allowing for the retrieval and updating of user information. This spoke is part of the Integration Hub and requires a subscription for use.

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    Key Features

    • Spoke Version: The latest version is 1.5.1, designed for Salesforce Marketing Cloud Corporate Edition.
    • Admin Requirements: An admin user must have privileges to create new users and roles in Salesforce Marketing Cloud.
    • Dependent Plugins: Ensure the following plugins are installed to avoid installation issues:
      • Complex Object (com.glide.cobject)
      • ServiceNow Integration Hub Runtime (com.glide.hub.integration.runtime)
      • ServiceNow Integration Hub Action Step - SOAP (com.glide.hub.actionstep.soap)
      • ServiceNow Integration Hub Action Template - Data Stream (com.glide.hub.actiontype.datastream)
    • Available Actions:
      • Data Extension Management: Look up Data Extension Attributes and retrieve bulk records from data extensions.
      • User Management: Look up user properties and update user information by user ID.

    Key Outcomes

    The Salesforce Marketing Cloud spoke facilitates the automation of Salesforce Marketing Cloud tasks in response to ServiceNow events, enhancing operational efficiency and enabling seamless data management across platforms.

    To set up the spoke, refer to the guidelines on configuring the Salesforce Marketing Cloud spoke, ensuring proper connection and credential alias requirements for optimal performance.

    The Salesforce Marketing Cloud spoke is built by Bristlecone, Inc. This spoke provides actions to retrieve records from your Salesforce Marketing Cloud data extensions and retrieve and update user information.

    Request apps on the Store

    Visit the ServiceNow Store website to view all the available apps and for information about submitting requests to the store. For cumulative release notes information for all released apps, see the ServiceNow Store version history release notes.

    Integration Hub subscription

    This spoke requires an Integration Hub subscription. For more information, see Legal schedules - IntegrationHub overview.

    Spoke version

    Salesforce Marketing Cloud spoke v 1.5.1 is the latest version.

    Supported versions

    This spoke was built for Salesforce Marketing Cloud Corporate Edition.

    Spoke requirements

    Admin user with privileges to create new users and roles in Salesforce Marketing Cloud.

    Spoke dependencies

    If you’re having trouble installing the app, ensure that these dependent plugins are installed:
    • Complex Object (com.glide.cobject)
    • ServiceNow Integration Hub Runtime (com.glide.hub.integration.runtime)
    • ServiceNow Integration Hub Action Step - SOAP (com.glide.hub.action_step.soap)
    • ServiceNow Integration Hub Action Template - Data Stream (com.glide.hub.action_type.datastream)
    Note:
    Some of these plugins are licensable features and require appropriate licenses, if used outside the spoke implementation.

    Spoke actions

    The Salesforce Marketing Cloud spoke provides actions to automate Salesforce Marketing Cloud tasks when events occurs in your ServiceNow instance. Available actions include:

    Category Action Description
    Data Extension Management Look up Data Extension Attributes Retrieves records from data extensions with less than 2500 records.
    Look up Data Extension Attributes for Bulk Records Stream Retrieves bulk records from data extensions.
    User Management Look up Users Stream Retrieves user properties for your Salesforce Marketing Cloud users based on the specified user properties and associated filters.
    Update User by User ID Updates user properties based on the user ID.

    Spoke tables

    The Salesforce Marketing Cloud spoke adds the following table:
    Table Description Fields
    Configurations Displays the list of Salesforce Marketing Cloud configurations, such as data extensions.
    • Configuration Type
    • Configuration Value
    Note:
    This spoke has a Look up User action and Software Asset Management related actions only.

    Connection and credential alias requirements

    The Salesforce Marketing Cloud spoke uses a Connection & Credential alias for the connection setup and the user profile that is attached to the SOAP security policies for the credential setup. If you are connecting to multiple Salesforce Marketing Cloud environments, you must use the same credential information in each environment.

    For information about setting up the spoke, see Set up the Salesforce Marketing Cloud spoke.