---
sourceDocument: Australia ServiceNow AI Platform user interface
sourceDocumentLink: https://servicenow-prod.fluidtopics.net/r/pt-BR/platform-user-interface

 Release :

    - australia

ft:locale :

    - pt-BR

ft:publication_title :

    - Australia ServiceNow AI Platform user interface

ft:clusterId :

    - platux

bundleId :

    - platux

workflow :

    - Platform


---

# Content organization

# Content organization {#ariaid-title1}

* Versão de lançamento: Australia
* 
* Atualizado 12 de mar. de 2026
* 
* ![](https://www.servicenow.com/docs/portal-asset/ico-clock) 2 min. de leitura

Before you begin to build the CMS website, list all the content that you want to include
and take the time to organize it.

A site created in CMS relies on two different types of content.

* CMS site information, such as site pages, images, and menus
* System information, such as knowledge base articles and catalog items

{#c_OrganizeContent__ul_z1t_h5b_dr}

## CMS content

Begin by listing all the content you want to host on the CMS pages. Examples include help
pages, My Requests, My Approvals, and specific catalog items. Think about current solutions that
you can implement immediately, and note ideas for future implementation phases.

Within CMS, you group pages to define the top-down menu structure. You establish a home or
starting page, and other pages in the site reference the home page in the Parent Page reference field.

There are several ways to group, such as by audience or the purpose of the website. After
listing the content to host, group it logically and identify a common name for each group, as
shown in the following examples.  
{#c_OrganizeContent__table_o5h_xvb_dr__entry__2}

| Content built for | Common name |
|-|-|
| End user | End User Page |
| IT professional | IT Professional Page |
[Tabela 1. IT environment groups]

{#c_OrganizeContent__table_o5h_xvb_dr}  
{#c_OrganizeContent__table_zkx_dwb_dr__entry__2}

| Purpose of site | Common name |
|-|-|
| Reports | Reporting Page |
| Help and knowledge | Knowledge page |
[Tabela 2. General groups]

{#c_OrganizeContent__table_zkx_dwb_dr}

## System content

Organize the content so the interface is easy to navigate and understandable to the user.
Determine the organization based on the data that you are leveraging, both in the CMS (using
sites, parent pages, pages, and navigational menus) and throughout the rest of the system. For
example, within the catalog you have "category," and in the knowledge base you have "category"
and "subcategory." You can use these hierarchies with filtered lists for good search
results.

Organizing CMS content logically is important for long-term maintenance of the site, however,
the data typically comes from other ServiceNow applications. Communicate with
the administrators for these applications, such as the knowledge base, service catalog, and
business service portfolio. Work with them to offer the application data appropriately through
the CMS pages you create. For example, the team that created the ServiceNow corporate website in CMS began by
evaluating the naming conventions used in the corporate knowledge base.

## Branding elements

Branding refers to the logo, name, colors, and symbols that identify an organization. It imposes consistency in design and use of terms. Your marketing department defines branding elements and can provide them to you as you plan your CMS pages. Consider how to incorporate the following branding elements.

* Logos
* Color palette
* Tag line
* Trademarked elements
* Graphics
{#c_OrganizeContent__ul_zk3_lwb_dr}

## Site design

During planning, consider providing a core set of features with a standard appearance
throughout the site. The following web design elements are often used to create a consistent
look.

* Page templates
* Navigation schemes
* Header
* Breadcrumbs
* Footer
* Forms
{#c_OrganizeContent__ul_m5d_vwb_dr}

## ServiceNow features

Analyze and organize the following ServiceNow features in your instance if you
plan on using any of them with CMS pages.

* Account settings
* Email
* Workflow approvals
* Filters
{#c_OrganizeContent__ul_wsb_zwb_dr}