Explore Manufacturing Commercial Operations
Learn how the Manufacturing Commercial Operations solution can help your organization to speed up revenue and create differentiated customer and channel experiences while reducing operations costs.
Overview of Manufacturing Commercial Operations
The Manufacturing Commercial Operations product offers a single platform to manage your sales, support, and service operations. You can manage the end-to-end life cycle of your products, promotions, and services.
Key benefits of the Manufacturing Commercial Operations include:
- Sales promotion campaign management
- Manage campaigns with ease. Boost sales and related claims to compensate channel partners/dealers.
- Recall campaign management
- Plan, launch, and monitor product recall campaigns. Resolve claims related to product recalls.
- Repair (recall and warranty) claims
- Submission and approval of repair claims for both warranty and recall. Post-sales service through product recall campaigns, Warranty, and recall related claims management.
- Pre-authorization request
- Submission and approval of pre-authorization requests to verify the coverage of specific parts, fees, or repairs under an existing warranty or service contract.
- Dealer portal
- Access real-time information about the ongoing and upcoming product recall and sales promotions. Better engagement with the dealer and channel partner through the dealer portal.
- Optimize the lead-to-cash cycle and increase revenue
- Manage leads and opportunities from start to finish and map customer requirement to the best offers with Order Management. Launch complex products and services fast with configurable catalogs.
- Quality issue management
- Drive measurable quality and cost improvements by enabling structured issue intake, faster resolution, and prevention of recurring quality issues across the product life cycle.
- Improve agility and savings with automated exceptions and disputes workflows
- Automate the order exception and invoice dispute management processes by fusing customers, Original Entity Manufacturers (OEMs), channels, and partners with one system of engagement and action.
- Manage the manufacturing ecosystem in real-time
- Securely build business workflows across the ecosystem using Service Exchange. Manufacturers can adopt to new features, publish, and synchronize the product offerings to customers, suppliers, channels, and partners, all within one system of engagement.
Manufacturing Commercial Operations users
| User | Description |
|---|---|
| Manufacturing Operations Admin |
|
| Sales Promotion Manager |
|
| Claims Agent |
|
| Dealer Sales Agent | Create, view, update, and cancel a sales promotion claim case. |
| Dealer Operations Admin | Create, read, update, or cancel all the claims. |
| Recall Manager |
|
| Recall Phase Owner |
|
| Dealer Service Advisor | Create, view, update, and cancel a repair claim case. |
| Warranty Specialist |
|
| Quality Issue Management Admin | They have default access to all the quality management features and tables. |
| Product Non-conformance Submitter |
|
| Product Non-conformance Triager |
|
| Product Non-conformance Resolver |
|
| Product Quality Investigation Member |
|
| Product Quality Investigation Lead |
|
| Remediation Action Plan Approver |
|
| Finance Approver |
|
Manufacturing Commercial Operations workflow
With Manufacturing Commercial Operations applications combined with ServiceNow® workflows, your organization can speed up revenue, improve profitability, and deliver exceptional customer and channel experiences.
Manufacturing Commercial Operations benefits
| Benefit | Feature |
|---|---|
| Manage sales promotion campaigns and streamline collaboration with dealers to resolve claims. Support bulk upload of sales promotion claims. It's a playbook guided experience for OEM assessor to resolve claims. | |
| Manage collaboration with dealers to submit and resolve claims for repairs performed under warranty. Supports dealers to submit, edit, and track claims. It's a playbook-guided experience both dealer service advisor (submit the claims) and OEM claims agent to resolve claims. | |
| Support creation of a recall campaign, manage it, and track it to closure. | |
| Reduce quality costs, accelerate issue resolution, and build customer trust through proactive and consistent quality management. | |
| Provide dealers a single unified experience to collaborate with New dealer portal. It's a guided experience to submit, edit, and track claims. | |
| Resolve customer issues and requests for your customers. By adopting a proactive customer service approach, you can increase your customer satisfaction and retention. |
Customer Service Management See, Additional features |
| Manage order to cash operation processes. Provides agility to launch new services and subscriptions and capture up-sell and cross-sell revenue. |
Order to cash operations See, Additional features |
| Self-service connectivity between multiple ServiceNow® instances within the enterprise and across the ecosystem. Improves collaboration across OEMs, B2B customers, suppliers, and other partners. |
Service Exchange See, Additional features |
| Provide self-service capabilities, support requests on products, subscriptions, and services. Proactive, consistent, and real-time communication. Define the organization, hierarchies, and relationships with the end customers with Service Model Foundation capabilities. |
Channel Support Operations See, Additional features |