--- sourceDocument: Australia Employee Service Management sourceDocumentLink: https://servicenow-prod.fluidtopics.net/r/pt-BR/employee-service-management Release : - australia ft:locale : - pt-BR ft:publication_title : - Australia Employee Service Management ft:clusterId : - emplsm bundleId : - emplsm workflow : - Employee --- # Campaign overview and Campaign analytics dashboards # Campaign overview and Campaign analytics dashboards {#ariaid-title1} * Versão de lançamento: Australia * * Atualizado 12 de mar. de 2026 * * ![](https://www.servicenow.com/docs/portal-asset/ico-clock) 4 min. de leitura Content Analytics collects data on user interactions and generates visualizations to help campaign managers determine the effectiveness of campaigns. Use Content Analytics to measure the effectiveness of a campaign and the content provided to your employees. Content Analytics is one of several resources to help you improve your campaigns. To learn about the other resources, see [Analyzing your campaign for effectiveness](https://servicenow-prod.fluidtopics.net/MI7Lq~D_lJKozr6TaM5c0w "Analyze your campaign to ensure that your messaging is effective and that you are targeting the correct audience when you use campaign success goals. You can also check your campaign's progress and evaluate how successful your campaign is."). When tracking is enabled for a campaign, Content Analytics generates data visualizations. For more information on how to enable tracking, see [Create a campaign](https://servicenow-prod.fluidtopics.net/zbNzSY1Ns1H5vcDsGPdJcw "Create a campaign to push communications and important information to your employees."). Nota: We recommend waiting at least 24 hours after publishing for data to appear on the dashboards. ## Interaction tracking {#ecpro-content-automation-content-pack__section-interaction-tracking} Dashboards display data visualizations for specific parameters, such as user interactions with content. Nota: * An interaction is an action performed by the user, such as a download, link click, to-do completion, or video play. * An impression is an instance of content appearing for a user. Each time a user views the content, it is counted as an interaction. {#ecpro-content-automation-content-pack__ul_yx2_nm4_jzb} Content Analytics tracks the following user interactions (depending on content type). When content is rendered in the portal, the system counts that as an impression. When an employee clicks on content, the system counts that as a clickthrough, download, or played (depending on the content type). * Banner clickthrough * Banner impression * Calendar download * Calendar impression * Email clickthrough * Event download * Event impression * Image-based link clickthrough * Image-based link impression * Link clickthrough * Rich content clickthrough * Rich content impression * To-do completion * To-do impression * Video impression * Video played {#ecpro-content-automation-content-pack__ul_g4t_mth_qyb} ## Campaign overview dashboard {#ecpro-content-automation-content-pack__section_gnd_qt3_jzb} The Campaign overview dashboard displays performance metrics by campaign, including tasks closed and user actions. {#ecpro-content-automation-content-pack__table_lx4_tt3_jzb__entry__2} | Visualization | Description | |-|-| | Open Campaign Tasks | Number of tasks in each state by campaign. The value in each cell links to a list of the tasks in that state and campaign. | | Campaign Task Closures This Week | Stacked bar chart that shows the number of tasks that were closed this week. Mouse over a bar to see metrics specific to a campaign. | | Event Activity Over Time | Total number of user interactions with content. | | Events Over Time by Content | Number of user interactions with content, where each line represents a piece of content. Mouse over a line to see metrics specific to a piece of content. | | Events Over Time by Action | Number of user interactions with content, where each line represents a type of interaction. Mouse over a line to see metrics specific to a type of interaction. | | Action Activity | Pie chart that shows the proportions of each type of interaction and impressions compared to the total number of actions. | | Top Content | Bar chart showing the most accessed content. Clicking a bar shows metrics for the specific content and action. | | Top Notifications | Bar chart showing the most clicked email notifications during the campaign. | [Tabela 1. Campaign performance metrics] {#ecpro-content-automation-content-pack__table_lx4_tt3_jzb} ## Campaign analytics dashboard {#ecpro-content-automation-content-pack__section_fnm_z2z_mzb} The Campaign analytics dashboard displays data on campaign engagement, to-dos, and impact. Use filters to specify the metrics to include in the visualizations. Choose from Campaign and Campaign Success Goal, then specify which campaign or campaign success goal. {#ecpro-content-automation-content-pack__table_hnm_z2z_mzb__entry__2} | Visualization | Description | |-|-| | Campaign info | Displays the campaign title and audience | | Days running | The start and end dates of a campaign and the total days the campaign has run to date | | Total engagement | This metric provides statistics on how many employees are interacting with the campaign. It shows the percentage of campaign targets who have visited the destination portal and have engaged with content by clicking or viewing. Those campaign targets who have never been to the portal are not part of this calculation. Nota: Currently, email link clicks are tracked as anonymous and do not affect the campaign engagement score. | | Event activity over time | Total number of user interactions with content. | | Events over time by content | Number of user interactions with content, where each line represents a piece of content. Mouse over a line to see metrics specific to a piece of content. | | Events over time by action | Number of user interactions with content, where each line represents a type of interaction. Mouse over a line to see metrics specific to a type of interaction. | | Action activity | Pie chart that shows the proportions of each type of interaction and impressions compared to the total number of actions. | | Top content | Bar chart showing the most accessed content. Clicking a bar shows metrics for the specific content and action. | | Top notifications | Bar chart showing the most distributed notifications during the campaign. | [Tabela 2. Campaign Engagement tab] {#ecpro-content-automation-content-pack__table_hnm_z2z_mzb} {#ecpro-content-automation-content-pack__table_ffv_fxg_l1c__entry__2} | Visualization | Description | |-|-| | All campaign to-dos | Shows campaign data in a bar chart for the last 12 months for to-dos by state. * Closed complete * Closed incomplete * Open {#ecpro-content-automation-content-pack__ul_gfv_fxg_l1c} | [Tabela 3. To-dos tab] {#ecpro-content-automation-content-pack__table_ffv_fxg_l1c} {#ecpro-content-automation-content-pack__table_gng_3xg_l1c__entry__2} | Visualization | Description | |-|-| | Campaign impact | Campaign impact shows data related to your established campaign success goals. For more information on creating campaign success goals, see [Create campaign success goals](https://servicenow-prod.fluidtopics.net/Da5Xga_IsVxeqc0dGbnfGQ "Create your own success goals to see how your campaign is progressing and learn how to use baselines to compare against your target goals."). Select a campaign success goal to view a chart that shows how your campaign is progressing. The campaign impact chart shows: * Evaluation count: Shows current data during campaign duration. Use this information to compare against your baseline and target count shows how your campaign is progressing. * Baseline count: Shows historical data based on past, similar campaigns. * Target count: The count you hope to reach when no historical data is available. * Trend: Depends on how you set your campaign success goal type. If you select Deflection, your trend should point down. If you select Drive action, your trend should point up. * Forecast Evaluation Count: Shows how close the campaign is to the target count and when it might be reached. {#ecpro-content-automation-content-pack__ul_ing_3xg_l1c} | [Tabela 4. Campaign impact tab] {#ecpro-content-automation-content-pack__table_gng_3xg_l1c} **Conceitos relacionados** * [Content Analytics dashboards](https://servicenow-prod.fluidtopics.net/jIUZ0LJa7kMe1wqdHz~aHQ "Content Analytics display data visualizations for portal data collected in the default tracking profile.") * [Content engagement dashboard](https://servicenow-prod.fluidtopics.net/a7FZKRx0UI_S3lomzGE_EQ "Content analytics displays data visualizations of engagement metrics for content published to the portal or Now mobile app in the Content Engagement dashboard.") * [Content Library Overview dashboard](https://servicenow-prod.fluidtopics.net/k_ULDsDfsV07d~~rdgxXeQ "Content analytics displays data visualizations of performance metrics for content published to the portal or Now mobile app in the Content Library Overview dashboard.") **Referência relacionada** * [Block content form](https://servicenow-prod.fluidtopics.net/SeilnUz5rM~dBzYtZDJebA "Block content form") * [Components installed with Employee Center Pro](https://servicenow-prod.fluidtopics.net/JXpMy8I4HWk10cPCg16o6A "Several types of components install with the activation of the Employee Center Pro plugin, including user roles and tables.") * [Components installed with Content engagement](https://servicenow-prod.fluidtopics.net/JMxvguff592Pb400K6vJNQ "Several types of components are installed with activation of the Content engagement plugin, including tables, user roles, and scheduled jobs.") * [Components installed with Content Experiences](https://servicenow-prod.fluidtopics.net/SZkN65EFDSlfK6KVVmm6Bg "Several types of components install with the activation of the Content Experiences [sn_cd] plugin, including tables, user roles, and scheduled jobs.") * [Components installed with Content Publishing](https://servicenow-prod.fluidtopics.net/OL~c42DQXa_YkSmIt1EwKw "Several types of components install with the activation of the Content Delivery [com.sn_content_delivery] plugin, including tables, user roles, and scheduled jobs.") * [Components installed with Content Governance](https://servicenow-prod.fluidtopics.net/agPcJHC0J3JCG6ap~ZAYeQ "Several types of components install with the activation of the Content Governance [sn_cg] plugin, including tables, user roles, and scheduled jobs.") * [Components installed with Content Analytics](https://servicenow-prod.fluidtopics.net/pkHSptXhNnZqViojbjJ30Q "Several types of components install with the activation of the Content Analytics [sn_cda] plugin, including tables, user roles, and scheduled jobs.") * [Employee Center Pro widgets](https://servicenow-prod.fluidtopics.net/PjZA6CHvDmCfgkPPX4qfrw "You can use base system widgets as-is in the portal or clone them to suit your own business needs.") * [Feedback configuration form](https://servicenow-prod.fluidtopics.net/yu43W57W4pzGgpC_CH6pdQ "Description of the feedback configuration form fields to target a portal for feedback responses.") * [Feedback definition form](https://servicenow-prod.fluidtopics.net/aAHFMyIRuSU21~Tq9~nBVw "Description of the feedback definition form fields to curate the experience and service feedback widgets in the portal pages.") * [Link content form](https://servicenow-prod.fluidtopics.net/k2a~paaEYVvBFamIzSwwJA "Link content form.") * [Notification content form](https://servicenow-prod.fluidtopics.net/i735cfzGm3c~x8_XBkTlYg "Notification content form") * [Properties installed with Content Experiences](https://servicenow-prod.fluidtopics.net/4190uJteNz~DDPVptU_VNw "The Content Experiences [sn_ca] plugin adds properties that determine how a campaign runs related to scheduled jobs and performance.") * [Properties installed with Content Governance](https://servicenow-prod.fluidtopics.net/X5XAZ60ln4UKu_8jqpZQSQ "The Content Governance [sn_cg] plugin adds properties that determine how many records to show in the Content Operations dashboard.") * [Properties installed with Content Publishing](https://servicenow-prod.fluidtopics.net/IdSghONd9HUA4g1Orn6VBQ "The Content Publishing [com.sn_content_delivery] plugin adds the following properties that are designed to control how scheduled jobs work in relation to notifications, to-dos, and communities.") * [Standard banner and icon sizes](https://servicenow-prod.fluidtopics.net/DwTuUPKdohhbZr7jZ7C~Og "Use the following sizes for the banner and icons for optimal portal performance.") * [To-do content form](https://servicenow-prod.fluidtopics.net/1J9VyWmFTJjjqC7~72521A "Use the To-do content form to add to-dos to your portal page.")