---
sourceDocument: Australia Employee Service Management
sourceDocumentLink: https://servicenow-prod.fluidtopics.net/r/pt-BR/employee-service-management

 Release :

    - australia

ft:locale :

    - pt-BR

ft:publication_title :

    - Australia Employee Service Management

ft:clusterId :

    - emplsm

bundleId :

    - emplsm

workflow :

    - Employee


---

# Create an audience

# Create an audience {#ariaid-title1}

* Versão de lançamento: Australia
* 
* Atualizado 12 de mar. de 2026
* 
* ![](https://www.servicenow.com/docs/portal-asset/ico-clock) 2 min. de leitura

Create or modify an audience record to define the conditions or criteria that users must meet to view content.

## Antes de Iniciar

Role required: sn_cd.content_admin, sn_cd.content_manager

Each audience record is configured based on user conditions, user criteria, HR profile conditions, HR criteria, or an uploaded file. You can apply them to portal content or lifecycle event activities. For example, a lifecycle
event activity for a work visa transfer is targeted only to employees that need a visa transfer.

## Procedimento

1. Navigate to AllContent PublishingRe-usable ComponentsAudiences.
2. Click New or open a record.
3. Fill in the fields on the form.  
   Nota:  
   Content Managers can create audiences. To enable this, the Allow Ownership for Audiences option must be turned off. If the Ownership Property is enabled, the Content Manager will not have permission to create audiences. Refer to the example below.  
   Figura 1. Content ownership settings
   {#ec-audiences__table_ykv_ngg_wfb__entry__2}

   | Field | Description ||
   |-|-|-|
   | Name | Name of the audience record. ||
   | Audience type | The audience the content is directed to. Use one of the following selections to define an audience. ||
   | Audience type | Users \[sys_user\] | Use conditions defined by the User \[sys_user\] table with custom conditions you choose. Use the OR button to define multiple conditions. Any of the conditions you define can be met when using OR. Use the AND button to evaluate all conditions you define. All conditions must be met when using AND. Select the New Criteria button to add conditions. |
   | Audience type | User Criteria \[user_criteria\] | Criteria based on role, department, group, location, or company. User criteria is a platform feature. See [User criteria for Service Portal](https://www.servicenow.com/docs/access?context=user-criteria&version=australia&pubname=australia-platform-user-interface&ft:locale=en-US). |
   | Audience type | HR Profiles \[sn_hr_core_profile\] | (HR Service Delivery only) Use conditions based the HR profile \[sn_hr_core_profile\] table with conditions you choose. |
   | Audience type | HR Criteria \[sn_hr_core_criteria\] | (HR Service Delivery only) Use pre-defined HR criteria. HR criteria is based on conditions defined by the HR Profile \[sn_hr_core_profile\] or User \[sys_user\] tables. The base system provides examples that can be used. Nota: For more information, see [HR criteria](https://servicenow-prod.fluidtopics.net/haP50yZMjz_ckTR90RbF7g#hr-criteria "HR criteria defines the audience for HR content, services, or cases. You can make information available to or create an HR case for specific groups, individuals, or to all employees using HR criteria.") and [Configure an HR criteria record](https://servicenow-prod.fluidtopics.net/haP50yZMjz_ckTR90RbF7g#t_HRCriteria "Create or modify HR criteria to define an audience for HR content, services, or cases."). |
   | Audience type | Upload File | Browse and choose a file with populated with user names or email addresses. * user_name template: Indicates that you are uploading a file with user names. * email template: Indicates that you are uploading a file with email addresses. Nota: The header of the first column must contain user_name or email. {#ec-audiences__ul_ejr_dmd_tdb} |
   [Tabela 1. Audience form]

   {#ec-audiences__table_ykv_ngg_wfb}  
   Nota:  
   After audience type and conditions are selected, a blue link appears with the number of users that meet the criteria. Click this link to view all users by audience type.

   Select the View users link to view the users that meet your conditions.
4. Click Save, Submit, or Update.

## O que Fazer Depois

If you click Save and the Allow Ownership for Audiences property is set to Yes, the Restrict audience by user and Restrict audience by group related lists appear.  
Nota:  
For more information on restricting an audience by user or group, see [Content Ownership](https://servicenow-prod.fluidtopics.net/JupTYVqSPfbC1qxG9_M0tQ "Define who has permission to create content, where they can publish it, and which employees can view it.") and [Assign ownership of an audience](https://servicenow-prod.fluidtopics.net/PgfF7RnR9YS36w5WDCGxJQ "Provide ownership of an audience to a user or group with the content manager (sn_cd.content_manager) role so only they can access and schedule content for the audience.").