---
sourceDocument: Australia Customer Service Management
sourceDocumentLink: https://servicenow-prod.fluidtopics.net/r/pt-BR/customer-service-management

 Release :

    - australia

ft:locale :

    - pt-BR

ft:publication_title :

    - Australia Customer Service Management

ft:clusterId :

    - csm

bundleId :

    - csm

workflow :

    - Customer and Industry


---

# Using customer data models for B2B2C

# Using customer data models for B2B2C {#ariaid-title1}

* Versão de lançamento: Australia
* 
* Atualizado 12 de mar. de 2026
* 
* ![](https://www.servicenow.com/docs/portal-asset/ico-clock) 1 min. de leitura

With the business-to-business-to-consumer (B2B2C) model, organizations across industries can easily configure multi-level customer relationships and support business customers who can support their end consumers.

## Understanding the B2B2C model {#using-b2b2c__section_cny_qpt_kdc}

The B2B2C model involves interactions where a business sells products or services to another business, which then provides these products or services to the end consumer. The functionality supports multi-layered relationships by
capturing and organizing relevant data across both business entities and end consumers.

## Benefits {#using-b2b2c__section_bmv_tpt_kdc}

* Improved Data Accuracy: By structuring data methodically, it confirms that information is accurate and up-to-date, reducing errors and enhancing decision-making capabilities.
* Enhanced Customer Insights: The data models provide a holistic view of both business customers and end consumers, enabling a better understanding of customer needs and preferences.
* Operational Efficiency: Streamlined data management processes lead to faster service delivery and issue resolution, improving overall operational efficiency.
* Scalability: As businesses grow, the data models can be scaled to accommodate more customers and complex relationships without compromising on data integrity.
* Personalized Service: With detailed customer data, businesses can offer tailored services and solutions, leading to higher customer satisfaction and loyalty.
{#using-b2b2c__ul_kjg_vpt_kdc}
{#using-b2b2c__table_f5v_ypt_kdc__entry__2}

| Topic | Description |
|-|-|
| [Associate an account with consumers](https://servicenow-prod.fluidtopics.net/_xjEFDmzoSa_sgTeGbSDZw "Enable customer service managers to identify the end consumers who are using products or services and track customer information.") | Enable customer service managers to identify the end consumers who are using products or services and track customer information. |
| [Associate sold products with account consumers](https://servicenow-prod.fluidtopics.net/q9At6kbqNrfDO6EQNzq9pA "Enable customer service managers to track sold products or services by associating sold products or services with account consumers.") | Enable customer service managers to track sold products or services by associating sold products or services with account consumers. |
| [Associate install base items with account consumers](https://servicenow-prod.fluidtopics.net/i3KjcVlRFzooXlQgrlm7cQ "Enable customer service managers to track the instances provisioned by associating install base items with account consumers.") | Enable customer service managers to track the instances provisioned by associating install base items with account consumers. |
| [View install base information as an account consumer](https://servicenow-prod.fluidtopics.net/3s_Xd7vgzirjurXbS4n2cQ "Track the instances provisioned for your account and which products or services run on them by viewing a list of install base items.") | Track the instances provisioned for your account and which products or services run on them by viewing a list of install base items. |
| [View sold products information as an account consumer](https://servicenow-prod.fluidtopics.net/pX8X5cpPkGu75iHDXxPrJw "Track the products or services sold to your account by viewing the list of sold products from the Customer Service Portal.") | Track the products or services sold to your account by viewing the list of sold products from the Customer Service Portal. |
[Tabela 1. Associating entities with account consumers]

{#using-b2b2c__table_f5v_ypt_kdc}