--- sourceDocument: Australia Customer Service Management sourceDocumentLink: https://servicenow-prod.fluidtopics.net/r/pt-BR/customer-service-management Release : - australia ft:locale : - pt-BR ft:publication_title : - Australia Customer Service Management ft:clusterId : - csm bundleId : - csm workflow : - Customer and Industry --- # Gamification # Gamification {#ariaid-title1} * Versão de lançamento: Australia * * Atualizado 12 de mar. de 2026 * * ![](https://www.servicenow.com/docs/portal-asset/ico-clock) 1 min. de leitura Encourage users to participate and contribute content in the community by providing incentives in the form of points, achievement levels, and badges. Use the gamification framework to: * Configure point values associated with specific user activities. * Define achievement levels based on earned points. * Create and assign badges to recognize users. {#communities-gamification__ul_fld_kt1_jbb} Community administrators can: * Create [rules](https://servicenow-prod.fluidtopics.net/EO1_1Knb7BvH5XRFNsDzhA "Gamification rules allow you to configure points that users receive for activities on the community.") and configure [points](https://servicenow-prod.fluidtopics.net/PoPsOo378iFzZ79YjyrSHA "Users earn gamification points by performing activities in the community.") that users receive for activities on the community. * Create [tracks](https://servicenow-prod.fluidtopics.net/x~PqXMIDnZEd1h7u9JcVjw "Tracks provide a way to logically separate points assigned in the communities into different areas.") to logically separate points assigned in the communities into different areas. * Create [levels](https://servicenow-prod.fluidtopics.net/Adcpy5c0omOvxzwtqoNdpQ "Points accumulated by community users can help them achieve different reputation levels.") in the community where users can achieve expertise or a reputation and then configure level ranges within each level definition. * Create [badges](https://servicenow-prod.fluidtopics.net/5H3TZQUTOQ7vJmOnYGeTCw "Users can earn badges for achievements or areas of expertise within the community. Gamification moderators manually assign badges to users.") to award to users for different achievements. {#communities-gamification__ul_omj_dmb_jbb} Community users can: * Perform activities and accrue points. * Achieve levels based on point totals. * View leaderboards to find community experts on specific forums or topics. * See their own standing within the community. * See gamification achievements on their user profiles. {#communities-gamification__ul_o2d_5db_jbb} * **[Gamification components](https://servicenow-prod.fluidtopics.net/atpYL1eymKdfvamRIEEiaw)** The gamification feature includes several components, such as rules, levels, and tracks, that enable users to earn points and badges for community activities. * **[Gamification user interface components](https://servicenow-prod.fluidtopics.net/NJfJv_qc9w_8b6dyPJCWKQ)** Gamification information appears on leaderboards, the user profile page, and content pages. * **[Moderate gamification](https://servicenow-prod.fluidtopics.net/sMWJSf_e~JGecJg9SXXU5g)** Monitor points earned by users and award points and badges to users based on their participation within the community. **Conceitos relacionados** * [Community homepage features for logged in users](https://servicenow-prod.fluidtopics.net/bRJdg~xeR3vTo_3vWtWyNA "Your community activity usually begins on the community homepage. If you are a logged in user, you see different information than non-logged in users. Your organization can customize the homepage.") * [Navigating the activity feed](https://servicenow-prod.fluidtopics.net/enKvgP7oKfe_pHliH_hY6Q "The activity feed provides a central place for community users to view information and interact. It lists the most recent activity in the community based on your network, posts, and subscriptions. You can reply, comment, and give feedback directly from the activity feed.") * [Navigating the forum homepage](https://servicenow-prod.fluidtopics.net/PbByHkRawFbBBsO~wQTi1Q "While in a forum, you can navigate the forum homepage and perform tasks, such as posting content.") * [Community homepage features for non-logged in users](https://servicenow-prod.fluidtopics.net/8KyrL9l4zLbLUyrPG0wM5g "Your community activity usually begins on the Community homepage. If you are a non-logged in user, you see different information than logged in users. Your organization can customize the homepage.") * [Community subscriptions](https://servicenow-prod.fluidtopics.net/khZZ5qxaEmZAQw7xovXpHQ "Using subscriptions, you can choose specific areas of interest. Your activity feed and notifications are personalized according to your subscriptions.") **Tarefas relacionadas** * [Self-register to a community](https://servicenow-prod.fluidtopics.net/l3btdKiITFJGUzuIx4r2cw "Once you have accessed a public forum and decided to join the community, you can self-register by signing up and accepting the community Terms and Conditions.") * [Search the community](https://servicenow-prod.fluidtopics.net/8kLjGxRP9xXWlNGluXwOHg "Enter a keyword to use the type-ahead search on the Community homepage or enter one or more words to view all search results.") * [Use a community profile](https://servicenow-prod.fluidtopics.net/aaGYah~BGrNDld4MfWybLQ "The community profile displays an overview of a user's personal information as well as their contributions, network, achievements, expertise, and events they are attending. You can view and edit your own profile. You can also view another user's profile and perform actions, such as following them or reporting inappropriate content.") * [Request membership to a forum](https://servicenow-prod.fluidtopics.net/~B8IpVKU3HmE0Bgjnet1lQ "You must be a registered member of the community to request membership to a forum that is marked for membership only.") * [Accept an invitation to join a forum](https://servicenow-prod.fluidtopics.net/vV1fRe11tE2aGabboG3FJw "An invitation to join a forum is sent as an email message. The method that you use to accept an invitation depends on whether you are a registered community user.") * [Post and respond to content in the community](https://servicenow-prod.fluidtopics.net/CBR3oR6p821fs4p8rrb9fQ "Post and respond to content in the community to get answers or share information.") * [Report inappropriate community content](https://servicenow-prod.fluidtopics.net/fkc~57NejZT7BBom4LLUag "Report content to alert community moderators that the content is inappropriate or spam.") * [Add featured content in a community](https://servicenow-prod.fluidtopics.net/n9d2mEzmLTmiPA2OMs_fRw "Add or edit featured content in a community to appear in the Featured Content section on the community homepage, forum homepage, or both.") * [Email a community user](https://servicenow-prod.fluidtopics.net/Zohv1rlkqkPIMSnlrAovwQ "Send a private message to a community user directly from the community.") * [View a list of questions and create a case](https://servicenow-prod.fluidtopics.net/nXUYzjV3OkLDv042Vi_pOg "View questions that can potentially be converted to cases, the community portal provides a page with a list of questions created by contacts or consumers.")