Default NER data patterns

  • Release version: Australia
  • Updated June 16, 2026
  • 2 minutes to read
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    Summary of Default NER data patterns

    Named Entity Recognition (NER) based discovery in ServiceNow enables detection of sensitive data that does not follow fixed patterns, such as personal names, organizations, nationalities, and political affiliations. This feature supports various Data Privacy capabilities by leveraging NER model data patterns categorized as typeModel. It requires an additional $0 SKU activation and installation of the latest GenAI Controller (sn.generative.ai) with admin privileges.

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    Key Features

    • Data Discovery: Use NER data patterns in Data Discovery jobs governed by Data Discovery policies.
    • Data Anonymization: Anonymize sensitive information detected via NER patterns by selecting the Data Pattern Anonymization technique in anonymization policies and activating the corresponding patterns under Active Data Patterns.
    • Real-time Anonymization: Enable real-time anonymization of entries containing NER data patterns by adding those patterns to Active Data Patterns.
    • Data Privacy Masking: Mask NER data patterns when configuring Data Privacy for Now Assist.

    Practical Data Patterns Included

    The system includes predefined NER data patterns to identify various sensitive entity types, including but not limited to:

    • Address: Partial or full street-level addresses excluding city, state, country, and zip code.
    • City: Names of towns or cities worldwide.
    • Country: Sovereign nations or territories.
    • Date & Time: Absolute or relative dates and times smaller than a day.
    • Job Position: Specific organizational roles or job titles.
    • Location: Politically or geographically defined locations such as mountains, regions, or bodies of water.
    • Nationality, Religious, or Political Groups (NRP): Person’s nationality or group affiliations.
    • Organization: Names of companies or institutions.
    • Person: Full personal names including first, middle, and last names.
    • Salary: Numeric earnings values often with currency symbols.
    • State: States, provinces, or similar regions worldwide.

    Why This Matters

    By using NER data patterns, ServiceNow customers can enhance their sensitive data discovery and anonymization efforts beyond traditional fixed pattern matching. This is critical for complying with data privacy regulations and protecting sensitive information effectively across their enterprise data landscape.

    Expectations for Use

    To leverage these NER patterns, customers must enable the feature via SKU and ensure the GenAI Controller is installed. They can then incorporate NER patterns into discovery, anonymization, masking, and real-time anonymization workflows to improve data privacy management across their environments.

    Use Named Entity Recognition (NER) based discovery to help discover sensitive data that does not follow fixed patterns.

    Several Data Privacy capabilities support using Named Entity Recognition (NER) model data patterns to discover data such as names, organizations, nationalities, and political affiliations. Data patterns with the type Model use this feature (see Configure Data Discovery patterns for more details).
    Warning:
    This feature requires an additional $0 SKU to be signed by the customer in order to be enabled. Also, customers must have the latest version of the GenAI Controller sn.generative.ai installed on their instance (which requires the admin role).
    NER data patterns can be used for:
    Name Description Named Entity Recognition Keywords Examples
    Address A full or partial location identifier, including street names, unit / plot numbers, but excludes city, state, country and zip code. ADDRESS
    Matching
    • 135 Roslea Rd Hayward
    • [135, Roslea Rd]
    Non matching
    • New York, NY
    • Apt. 11
    City The name of a city or town from regions and countries around the world. CITY
    Matching
    • Hayward
    • Cleburne
    Non matching
    • Switzerland
    • 87591
    Country The name of a sovereign nation or territory. COUNTRY
    Matching
    • USA
    • India
    Non matching
    • U-S-A
    • U.S.A.
    Date & Time Absolute or relative dates or periods or times smaller than a day. DATE_TIME
    Matching
    • 22-07-1992
    • 22/07/1992
    • 07/22/1992
    • 07-22-1992
    • 07 12 1992
    Non matching
    55 II IOO5
    Job position A specific role or set of responsibilities within an organization, designated to be filled by an employee. JOB_POSITION
    Matching
    • senior software engineer
    • Director
    • CSR
    • Lecturer
    Non matching
    sr software engineer
    Location Name of politically or geographically defined location (cities, provinces, countries, international regions, bodies of water, mountains LOCATION
    Matching
    • Himalayas
    • Great Lakes
    • Mount Rainier
    Non matching
    • Bay Of Bengal
    • The south
    Nationality, religious or political groups (NRPs) A person's nationality, religious or political group. NRP
    Matching
    • American
    • Indian
    • Indo-american
    Non matching
    • Bald
    • Handsome
    Organization Name of organization. ORGANIZATION
    Matching
    Abraham & Lincoln co.
    Non matching
    Now india co
    Person A full person name, which can include first names, middle names or initials, and last names. PERSON Fred Luddy, Abel Tuter, Abraham Lincoln
    Matching
    • Fred Luddy
    • Abel Tuter
    • Abraham Lincoln
    Non matching
    • Fred
    • Toyota
    Salary A numeric value representing an individual's earnings, often accompanied by currency symbols. SALARY
    Matching
    my salary is $500, my salary is ₹500, my pay is 1.234,56 €
    Non matching
    40/hour
    State States, Provinces, Prefectures and regions around the world. STATE
    Matching
    • CA
    • IN
    Non matching
    • Australia
    • Pacific Northwest