--- sourceDocument: Australia Strategic Portfolio Management sourceDocumentLink: https://servicenow-prod.fluidtopics.net/r/it-business-management Release : - australia ft:locale : - en-US ft:publication_title : - Australia Strategic Portfolio Management ft:clusterId : - itbm bundleId : - itbm workflow : - Technology --- # Use # Managing Feedback application in Strategic Planning {#ariaid-title1} Release version: Australia Updated March 12, 2026 ![](https://www.servicenow.com/docs/portal-asset/ico-clock) 5 minutes to read Summarize ![AI sparkle icon](https://servicenow.com/docs/portal-asset/ai-sparkle-icon) Summarized using AI This content was generated using new OpenAI-powered functionality. Results are provided on an as is basis and are not guaranteed to be accurate or complete. ## Summary of Managing Feedback application in Strategic Planning The Feedback application within Strategic Planning enables ServiceNow customers to collect, review, and manage user or customer feedback systematically during product development. Feedback includes suggestions, issues, proposed solutions, or problem statements related to products. This application helps product managers link feedback to product ideas or planning items, allowing them to prioritize and implement improvements based on data-driven insights. Show full answer Show less Key components include: * **Feedback:** Collect and analyze incoming feedback from multiple sources. * **Product Idea:** Develop solutions or improvements derived from feedback. ## Key Features * **Feedback Overview:** Provides insights into feedback volume, top tags, active customers, and sentiment trends over the past nine months. Filters enable focused views on feedback status, assignment, or recent activity. * **Feedback List View:** Allows product managers to navigate, sort, filter, group, and link feedback records. Multiple feedback items can be associated with ideas, epics, demands, or projects directly from this view. * **Product Idea Management:** Product ideas are created from feedback records and can be assessed, prioritized (using MoSCoW or other attributes), and linked to planning items. The system tracks customer interest based on linked feedback and provides an overview of idea status. * **Tabs for Managing Records:** * **Feedback Tabs:** View details, link product ideas and planning items, add worknotes and attachments, and monitor feedback progress. * **Product Idea Tabs:** Access detailed descriptions, link planning items, associate goals, manage linked feedback, and collaborate on related documents. * **Documentation Component:** Centralized space for product managers to create, organize, and collaborate on documents related to feedback, product ideas, or planning items, with support for templates, tagging, and AI-generated summaries. ## What Customers Can Expect By using the Feedback application in Strategic Planning, customers can: * Effectively gather and analyze feedback data to identify critical issues and feature requests. * Link feedback to actionable product ideas and planning items, ensuring traceability and prioritization. * Gain visibility into customer sentiment and engagement trends to guide product development focus areas. * Collaborate across teams with integrated documentation and goal tracking to drive product improvements efficiently. * Leverage filters and list views to manage large volumes of feedback and ideas systematically. This application supports a structured, transparent, and data-driven approach to incorporating customer feedback into strategic product planning and execution. Use Feedback application in Strategic Planning and create Feedback and product ideas to take data driven decisions during product development. Associate the feedback with a product idea or with a planning or non-planning item that can be tracked, prioritized, and implemented. Use the following components to manage your Feedback within Strategic Planning. * Feedback * Product idea {#managing-product-feedback-in-strategic-planning__ul_plq_rqy_bzb} ## Feedback {#managing-product-feedback-in-strategic-planning__section_g3y_32t_1yb} Feedback refers to a suggestion, issue, proposed solution, or problem statement provided by users or customers for a product. Strategic Planning enables you to collect feedback from multiple sources and review the incoming feedback to understand the critical issues or feature requests. You can create feedback filters from feedback homepage. For more information on feedback filters, see [Create feedback filters in Strategic Planning](https://servicenow-prod.fluidtopics.net/7CrgcZdlRVmKRxW2Yto5aA "Create and organize feedback using feedback filters and reduce the need to manually apply filters each time to find specific feedback."). ## Feedback overview {#managing-product-feedback-in-strategic-planning__section_bjg_q5q_byb} Get insights of feedback, number of product ideas linked to feedback, top tags, and customers based on the feedback count on the overview page. View trends and statistics based on these filters: * Top tags, which are majorly used to conclude on the focus areas * Top customers who are most actively submitting feedback * Feedback received in the last seven days * Feedback that is not linked to any product idea * Feedback based on the overall status * Feedback that is assigned and unassigned to the user * Identify the overall sentiment distribution across your feedback data. * Analyze the sentiments of the feedback received over the past nine months. {#managing-product-feedback-in-strategic-planning__ul_uzr_r5q_byb} The following figure shows a sample overview of customer feedback and indicates the different features on the overview tab. For example, know which customer has provided the maximum feedback by viewing the feedback count based on top customers. Use the filters at the top of the page to view feedback information on the Feedback application. For more information on filters, see [Configure filters for feedback or product idea overview](https://servicenow-prod.fluidtopics.net/9ZBXdezIRyndH7MyWTu2SA "Configure the filters for the feedback or product idea overview page to display information based on the preferences of your users. Use filters to find and engage with feedback and product ideas that are the most relevant to their interests."). ## Feedback List view {#managing-product-feedback-in-strategic-planning__section_tjb_xvq_byb} As a Product Manager, you can see a list of feedback submissions received from users or customers. You can navigate, sort, filter, group, or link the feedback and prioritize your actions based on their requirements. You can also create a feedback record and link it with an idea or planning items on this page. For example, you can select multiple feedback records and associate them with an idea, epic, demand, or project. ## Product idea {#managing-product-feedback-in-strategic-planning__section_a44_pnr_byb} A product idea is a solution or improvement that is developed based on one or multiple feedback records, ensuring it benefits all the customers. Assess and prioritize the product idea or link it to another planning item (epic, demand, or project).​ Manage your product ideas and create a custom lens using the product ideas in Strategic Planning. Get an overview of product ideas, number of product ideas linked to the feedback, latest ideas, and planning state of the ideas. Use the filters at the top of the page to view the product ideas. ## Product ideas List view {#managing-product-feedback-in-strategic-planning__section_rmr_5yq_byb} As a Product Manager, you can see a list of product idea submissions. You can sort ideas based on different attributes like planning state, MoSCoW, priority, and impact. Prioritize product ideas using the MoSCoW values in the list view. The list view displays linked feedback count and number of customers interested in a product idea. The number of customers is calculated or rolled up based on the linked feedback. Figure 1. Product ideas list Get started with these tabs to manage feedback or product idea. {#managing-product-feedback-in-strategic-planning__table_ojf_ktz_2yb__entry__3} | Tabs | Description | Action | |-|-|-| | Details | Provides additional information about the feedback that has been submitted. | * View and track the feedback information. * Compose worknotes on the feedback. * Add attachments or files to your feedback record. {#managing-product-feedback-in-strategic-planning__ul_mg5_n5z_2yb} | | Product idea | Enables you to manage the ideas that are linked to a feedback record. These ideas are evaluated, prioritized, and worked on. | * View and track the product ideas that are linked to the feedback record. * Create a product idea and link it with the feedback record. * Unlink the ideas from feedback record. {#managing-product-feedback-in-strategic-planning__ul_bqj_v5z_2yb} | | Planning item | Track work items and ensure that the feedback translates into actionable items. | * View the number of planning items that are linked to the feedback record. * Create a planning item and link it with the feedback record. Monitor the status of planning items and track the overall advancement of planning items. * Unlink the planning items from feedback record. {#managing-product-feedback-in-strategic-planning__ul_agw_kvz_2yb} | [Table 1. Tabs in Feedback] {#managing-product-feedback-in-strategic-planning__table_ojf_ktz_2yb} {#managing-product-feedback-in-strategic-planning__table_av2_kb1_gdc__entry__3} | Tabs | Description | Action | |-|-|-| | Details | Detailed view of the product idea record. View the description, attachments, and activity. | * View the description, attachments, activity and access other relevant information associated with the product idea. * Compose worknotes on the product idea. * Add attachments or files to your product idea record. {#managing-product-feedback-in-strategic-planning__ul_krw_nb1_gdc} | | Planning item | Enables you to view the number of planning items linked to the product idea record. | * View the number of planning items that are linked to the product idea record. * Create a planning item and link it with the product idea record. * Unlink the planning items from product idea record. {#managing-product-feedback-in-strategic-planning__ul_nrw_nb1_gdc} | | Goal/Target relationships | Enables you to associate the product idea with specific goals that the idea aims to contribute to. | * Create and add goals to your product idea record. * Remove the goals from your product idea record. {#managing-product-feedback-in-strategic-planning__ul_qrw_nb1_gdc} | | Feedback | Enables you to view and manage the feedback records that are linked to the product idea. This tab displays feedback as cards. Selecting the card opens the feedback record and provides detailed information about the feedback. | * View the associated feedback that are linked to the product idea record. * Select the feedback card to open the detailed information about the feedback. * Sort feedback by status, priority, or other attributes. * Search for feedback by titles, keywords, or content. {#managing-product-feedback-in-strategic-planning__ul_dr5_mb1_gdc} | | Doc | Provides a centralized location for product managers to organize, store, and collaborate on documents related to the product idea or feedback or planning item. This can include detailed requirements, design documents, technical specifications, or any other files. | * Create multiple pages using templates. * Tag or mention specific users within the documentation component. * Mention a record to create a direct link of the record within the documentation component. * Insert table, images, links and so on. * Generate a summary of selected text in Docs using Planning item Gen AI Docs skill. For more information, see [Summarize content with Planning Item Doc Summarization skill](https://servicenow-prod.fluidtopics.net/wAw~J_yLjFg6qTOGWsj9OQ "uickly learn the details of the documents from the summary that is generated by AI in Strategic Planning."). {#managing-product-feedback-in-strategic-planning__ul_hr5_mb1_gdc} | [Table 2. Tabs in Product idea] {#managing-product-feedback-in-strategic-planning__table_av2_kb1_gdc} **Related reference** * [Feedback reference](https://servicenow-prod.fluidtopics.net/8XIzwVmJsahncTH89r6n3Q "Reference information to provide additional details about Feedback such as the fields, user roles, tables, and system properties information.")