--- sourceDocument: Australia Strategic Portfolio Management sourceDocumentLink: https://servicenow-prod.fluidtopics.net/r/it-business-management Release : - australia ft:locale : - en-US ft:publication_title : - Australia Strategic Portfolio Management ft:clusterId : - itbm bundleId : - itbm workflow : - Technology --- # Explore # Exploring Feedback application in Strategic Planning {#ariaid-title1} Release version: Australia Updated March 12, 2026 ![](https://www.servicenow.com/docs/portal-asset/ico-clock) 2 minutes to read Summarize ![AI sparkle icon](https://servicenow.com/docs/portal-asset/ai-sparkle-icon) Summarized using AI This content was generated using new OpenAI-powered functionality. Results are provided on an as is basis and are not guaranteed to be accurate or complete. ## Summary of Exploring Feedback application in Strategic Planning The Feedback application in Strategic Planning enables ServiceNow customers to collect, manage, and evaluate feedback and product ideas from diverse sources such as emails, social media, chats, meetings, and the Idea portal. It helps align customer feedback with the product roadmap, identify trends, and track the progress of feedback implementation to support informed decision-making. Show full answer Show less ## Key Features * **Multi-Source Feedback Collection:** Capture feedback from various channels including direct emails, Microsoft Outlook, and the Idea portal, facilitating seamless input without disrupting user workflows. * **Feedback and Product Idea Management:** Create, prioritize, and associate feedback with product ideas or planning and non-planning items to address concerns and track progress effectively. * **Goal and Document Association:** Link product ideas to organizational goals and manage related documents and resources within the application for comprehensive oversight. * **Integration and Configuration:** Import ideas from the Idea portal, configure email accounts and Outlook add-ins for direct feedback submission, and customize non-planning items and filters to tailor the feedback overview. * **AI-Powered Summarization:** Utilize Now Assist and Planning Item Doc Summarization skills to generate concise, actionable summaries of customer feedback, improving analysis efficiency. ## Practical Benefits for ServiceNow Customers * Make data-driven product development decisions by aggregating and analyzing customer feedback comprehensively. * Streamline feedback management by linking inputs directly to product ideas and strategic planning items, enhancing traceability and prioritization. * Improve collaboration and resource management by associating feedback with relevant goals and documents. * Enhance usability and adoption through integrations like Outlook add-ins and configurable filters that simplify feedback submission and review. * Leverage AI capabilities to quickly understand feedback themes and customer sentiments, accelerating response times and improving product strategies. Learn how to manage feedback and product ideas and make informed decisions in the Feedback application. ## Feedback overview {#explore-product-feedback-in-sp__section_yv1_pxy_zzb} The Feedback application is designed to collect, manage, and evaluate feedback and product ideas. Feedback is received from various sources such as emails, social media, chats, meetings, and the Idea portal. With Feedback, you can analyze feedback on your product, link feedback to a product idea. You can associate feedback or a product idea directly to a planning or non-planning item. This application aligns customer feedback with the product roadmap, identify trends and statistics, and track the progress of feedback implementation. ## Feedback benefits {#explore-product-feedback-in-sp__section_cw1_pxy_zzb} With Feedback, you can: * Gather feedback from users and make data-driven decisions about product development, improvements, and future strategies. * Create feedback or product ideas and link them with a feedback or product idea or planning or non-planning items. * Import ideas from the Idea portal to Feedback application. * Configure Microsoft Outlook add-ins to submit feedback directly from your Outlook account. * Configure an email account in your instance so that sending emails to this configured email address creates a feedback record. {#explore-product-feedback-in-sp__ul_plq_dxs_1yb} {#explore-product-feedback-in-sp__table_dw1_pxy_zzb__entry__3} | Benefit | Feature | Role | |-|-|-| | Capture and evaluate feedback from multiple sources to make informed decisions on your product. | [Create Feedback in Strategic Planning](https://servicenow-prod.fluidtopics.net/V~radujraskiBR9s5~rUdw "Create feedback using the Feedback application and make informed decisions on your product.") | pf_user | | Create and prioritize product ideas that can be implemented. | [Create Product idea in Strategic Planning](https://servicenow-prod.fluidtopics.net/EmVLGjti2YrwbSlnn6Xi6Q "Create a product idea using the Feedback application and prioritize which ideas are important to users. Incorporate product ideas into feedback to enhance your product.") | pf_user | | Manage your feedback by associating it with one or multiple product ideas that can be evaluated, prioritized, and worked on. | [Associate feedback with a product idea](https://servicenow-prod.fluidtopics.net/RMwWk4B2QBbD6yNTAvGa_A "Link a feedback record with one or multiple product ideas that can be planned, prioritized, and executed.") | pf_user | | Link your feedback or product idea to a planning or non-planning item to address concerns. | [Associate a feedback or product idea with a planning item](https://servicenow-prod.fluidtopics.net/0y4s~9AczlzeGUXmYWzJJw "Link a feedback or product idea record with a planning item. By doing this association, you can address customer concerns promptly in a central location and ensure that every input is considered when making decisions.") and [Associate feedback or product ideas with non-planning items](https://servicenow-prod.fluidtopics.net/nXN6Tu~vK9R5Y91HPfGQkA "Link a feedback record or product idea record with a non-planning item. By doing this association, you can address customer concerns promptly in a central location and ensure that every input is considered when making decisions.") | pf_user | | Associate and manage goals associated with product ideas. | [Associate a product idea with a goal](https://servicenow-prod.fluidtopics.net/wWV0Y99b8PgbtHJ~W~fKLg "Create a goal relationship by associating one or more product ideas with goals. Focus and target on product ideas by defining specific goals.") | pf_user and goal_user | | Collect and manage documents, files, or resources associated with product ideas. | [Docs in Feedback](https://servicenow-prod.fluidtopics.net/VXiN8caWgnKag_nhqapouw "Capture documents, files, or resources associated with a product idea in the Doc tab.") | pf_user | | Import ideas from the Idea portal to Feedback. | [Integrate the Idea portal with Feedback application](https://servicenow-prod.fluidtopics.net/gQTSFw_j8TiGE~28PYMkcQ "Integrate the Idea portal with Feedback application to enable collaboration of product ideas with feedback.") | sn_align_core.apw_admin | | Create or submit feedback from the Microsoft Outlook directly without disturbing the workflow. | [Submit feedback from Microsoft Outlook](https://servicenow-prod.fluidtopics.net/ZFzFV3~WdcsuX7z6E9G6nw "Create or submit feedback from Microsoft Outlook directly. By configuring feedback creation and submission within Microsoft Outlook, project managers can easily provide feedback without having to switch between different applications.") | pf_user | | Configure the non-planning items that you want to link with the feedback or product idea without having to switch between related items. | [Configure non-planning items for feedback or product ideas](https://servicenow-prod.fluidtopics.net/xl2bE872HzZqixvjQuMwVA "Configure non-planning items to link your feedback or product idea records to navigate quickly between related items.") | admin | | Configure filters for feedback or product idea overview page to get information based on your preference. | [Filter configuration](https://servicenow-prod.fluidtopics.net/9ZBXdezIRyndH7MyWTu2SA "Configure the filters for the feedback or product idea overview page to display information based on the preferences of your users. Use filters to find and engage with feedback and product ideas that are the most relevant to their interests.") | admin | | Generate concise and informative summary of customer feedback using Now Assist for SPM. | | pf_user | | Generate a summary of selected text using Planning item Gen AI Docs skill. | [Summarize content with Planning Item Doc Summarization skill](https://servicenow-prod.fluidtopics.net/wAw~J_yLjFg6qTOGWsj9OQ "uickly learn the details of the documents from the summary that is generated by AI in Strategic Planning.") | pf_user | [ ] {#explore-product-feedback-in-sp__table_dw1_pxy_zzb} **Related concepts** * [Configuring Feedback application in Strategic Planning](https://servicenow-prod.fluidtopics.net/aSFGmLJfE6OlYSm1OJH1XQ "Configure Feedback application with other applications to submit your feedback.") * [Managing Feedback application in Strategic Planning](https://servicenow-prod.fluidtopics.net/vpJrCMMJRJvbtyY5jLVwMw "Use Feedback application in Strategic Planning and create Feedback and product ideas to take data driven decisions during product development. Associate the feedback with a product idea or with a planning or non-planning item that can be tracked, prioritized, and implemented.") **Related reference** * [Feedback reference](https://servicenow-prod.fluidtopics.net/8XIzwVmJsahncTH89r6n3Q "Reference information to provide additional details about Feedback such as the fields, user roles, tables, and system properties information.")