---
sourceDocument: Australia Sales and Order Management
sourceDocumentLink: https://servicenow-prod.fluidtopics.net/r/de-DE/order-management

 Release :

    - australia

ft:locale :

    - de-DE

ft:publication_title :

    - Australia Sales and Order Management

ft:clusterId :

    - omgmt

bundleId :

    - omgmt

workflow :

    - Customer and Industry


---

# Lead and opportunity apps

# Using lead and opportunity management applications {#ariaid-title1}

* Freigeben Version: Australia
* 
* Aktualisiert 12. März 2026
* 
* ![](https://www.servicenow.com/docs/portal-asset/ico-clock) 1 Minute Lesedauer

Learn how to use lead and opportunity management applications.
* **[Using Lead Management](https://servicenow-prod.fluidtopics.net/Sl9ovAt2k4bIIyfuo_kXCA)**   
  Use the Lead Management to create your lead.
* **[Using Customer Engagement Sequences](https://servicenow-prod.fluidtopics.net/2dNwnty0TLULBbcLNsQQHA)**   
  Empower sales teams to automate and optimize customer engagement at every stage from initial outreach to renewal and expansion. By orchestrating both automated and manual steps, provide timely, relevant, and consistent engagement experience to every prospect and customer.
* **[Using Buying Group](https://servicenow-prod.fluidtopics.net/rbDa9qu8EqFKJTwaf7oWsA)**   
  Sales teams can track decision‑makers, influencers, and evaluators collectively, manage buying decisions that span multiple opportunities or product family, and retain stakeholder context beyond a single sales opportunity.
* **[Using Opportunity Management](https://servicenow-prod.fluidtopics.net/J0DYLbV0egkDXGaHTvnBfQ)**   
  Use the Opportunity Management application to create your opportunity.
* **[Using Sales Forecasting](https://servicenow-prod.fluidtopics.net/qDPiYzQMl4XQj_3aL695hg)**   
  Sales Forecasting uses the current opportunities in the system to predict future opportunity amounts. The Opportunity Management application contains the list of opportunities created for the customers and each of these opportunities are in different stages of the sales cycles.
* **[Using Sales Territory Management​](https://servicenow-prod.fluidtopics.net/uC9uzplgPwnnkXemmss~kg)**   
  Sales Territory Management is a strategic framework for organizing and managing CRM entities such as Accounts, Consumers, Leads, and Opportunities. To assign territories, you can run Run Assignment to automatically distribute CRM entities, or manually update the primary territory.
* **[Using Activity Management](https://servicenow-prod.fluidtopics.net/3wG5RgpK8nB04K0n38vmQA)**   
  Use Activity Management to log and track every customer interaction across the sales cycle. Create touchpoints to record meetings, calls, appointments, and emails, and use the Microsoft Outlook add-in to associate emails and create CRM records without leaving your inbox.