---
sourceDocument: Australia Platform Analytics
sourceDocumentLink: https://servicenow-prod.fluidtopics.net/r/de-DE/now-intelligence

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    - australia

ft:locale :

    - de-DE

ft:publication_title :

    - Australia Platform Analytics

ft:clusterId :

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workflow :

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---

# Exploring Usage Insights

# Exploring Usage Insights {#ariaid-title1}

* Freigeben Version: Australia
* 
* Aktualisiert 12. März 2026
* 
* ![](https://www.servicenow.com/docs/portal-asset/ico-clock) 1 Minute Lesedauer

The ServiceNow®
Usage Insights application enables you to monitor how users interact with your ServiceNow
Core UI, Next Experience, Mobile, and Service Portal applications, allowing product managers and applications owners to gain insight into usage and adoption.

## Usage Insights features {#exploring-user-exp-analytics__section_yss_xsx_nxb}

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| Feature | Benefit |
|-|-|
| Retention and Cohort analysis | [User retention](https://servicenow-prod.fluidtopics.net/K8EDWBWv0JoaABS3T7t4Ag#view-retention-analytics "User retention reports help you understand how often your users visit your application to better understand if it meets your users' needs and expectations.") and [Cohort analysis](https://servicenow-prod.fluidtopics.net/2wWGPOfOSUJxwcTUxVjSXg "A cohort is a group of users separated from other users by similar traits or actions. Cohorts enable you to group users together based on common behavior to analyze how many users complete certain predetermined actions in a given time frame.") help you understand how often your users return, and how often they perform predetermined sequences of actions, so you can determine if your users exhibit the desired behavior. |
| Conversion funnel | [Conversion funnels](https://servicenow-prod.fluidtopics.net/pqwwwFwehpuaIr7g_4ehkA "Conversion funnels serve as visual representations of the customer journey, tracking a specific sequence of actions. Investigating a conversion funnel can help you measure and optimize the completion rates of relevant processes within your application.") can be used to understand time to conversion, completion and drop-off rates, and trends in aggregate user behavior. These insights help you uncover the reasons behind the success or failure of a specific in-application user journey goal. |
| Navigation paths | [Navigation paths](https://servicenow-prod.fluidtopics.net/szzbd75iCv42h_3Af0Bm3w "Navigation paths enable you to quickly understand and isolate users' journeys through your web or mobile application. Assess the most and least common navigation paths your users take and how you can improve them.") enable you to quickly understand users' journeys through your application. Assess the most and least common navigation paths your users take and how you can improve them. |
| User, Session, Event, and Page analysis | [Users](https://servicenow-prod.fluidtopics.net/fBHoubG~f9XZ499CmnQjVQ "The Users page within the Data Foundation module enables views of individual user journeys through your applications, from their first session to the most recent within the defined date range."), [Sessions](https://servicenow-prod.fluidtopics.net/mz4zssEJe0FhjLErqJ0YMA#viewing-sessions "The Usage Insights Sessions page in the Data Foundation module lists filterable application sessions you can drill down into for more detailed insights. Refine the sessions list to focus on data such as selected screens or events for your application."), [Events](https://servicenow-prod.fluidtopics.net/ifrNAUX2uw2~1cQ26WRhyA#view-events "View user analytics event occurrences to help you analyze core steps within your business processes.") (user interactions), and [Pages](https://servicenow-prod.fluidtopics.net/v2_XQO0vOMBLixoDQymZ8g#view-pages "The Pages module for UI Analysis in Usage Insights shows analytics specific to pages on the web-based UI in terms of page use and navigation. View user action, performance, and navigation details for each web page to identify pages where users might be having issues and optimize workflows accordingly.") are foundational data elements that can be used to isolate users' behavior and gain deeper insights to help you make better product and implementation decisions. |
| Customizable user consent management | [User privacy, tracking, and consent management](https://servicenow-prod.fluidtopics.net/rmhBeGBG3dVqjALF3PTuBA "Usage Insights relies on tracking user activity to measure the adoption, retention, and usage of KPIs to help you make better product and implementation decisions.") allows you to configure analytics tracking preferences across all applications and customize consent policies by location to comply with local law and company policies. |
[ ]

{#exploring-user-exp-analytics__table_zss_xsx_nxb}
* **[Navigating the Usage Insights application](https://servicenow-prod.fluidtopics.net/SPaU9sdK8Nqi7Q2hapTZdw)**   
  Understand how to navigate the Usage Insights application, including the All Applications and individual application views.
* **[View Usage Insights data in custom data visualizations](https://servicenow-prod.fluidtopics.net/6n9fHFFwPDTPs77nOKyCTg)**   
  You can graphically represent Usage Insights data in your custom Next Experience pages and inline dashboards once you install the Usage Insights Performance Analytics Integration  plugin from the  ServiceNow Store.