---
sourceDocument: Australia Customer Success Management
sourceDocumentLink: https://servicenow-prod.fluidtopics.net/r/de-DE/acct-lifecycle-events

 Release :

    - australia

ft:locale :

    - de-DE

ft:publication_title :

    - Australia Customer Success Management

ft:clusterId :

    - actle

bundleId :

    - actle

workflow :

    - Customer and Industry


---

# Renewal playbook

# Renewal playbook {#ariaid-title1}

* Freigeben Version: Australia
* 
* Aktualisiert 12. März 2026
* 
* ![](https://www.servicenow.com/docs/portal-asset/ico-clock) 1 Minute Lesedauer

Use the renewal playbook to define the account renewal processes in your organization. This playbook is used to drive contract renewals and improve customer retention.  
The renewal playbook consists of the following stages:

* Initiate
* Assess Opportunity
* Communicate
* Track Opportunity
* Review \& Close
{#account-lifecycle-renewal-playbook__ul_rjn_r51_qdc}

For instructions on how to create the renewal playbook, see [Create a renewal playbook](https://servicenow-prod.fluidtopics.net/QENWZBDxiIkxL1z_glQcbg "Create a renewal playbook to define processes to simplify contract renewals and identify expansion opportunities.").