---
sourceDocument: Australia Customer Success Management
sourceDocumentLink: https://servicenow-prod.fluidtopics.net/r/acct-lifecycle-events

 Release :

    - australia

ft:locale :

    - en-US

ft:publication_title :

    - Australia Customer Success Management

ft:clusterId :

    - actle

bundleId :

    - actle

workflow :

    - Customer and Industry


---

# Customer play

# Customer play {#ariaid-title1}

Release version: Australia  
Updated March 12, 2026  
![](https://www.servicenow.com/docs/portal-asset/ico-clock) 1 minute to read  
Use the customer play as the starting point to define the customer play processes in your organization. This playbook can contain one or more success case tasks with predefined activities.  
The customer play consists of three stages:

* Initiate: Create a customer play record for an engagement and enter the core information.
* Assist: Create tasks related to the customer play. In this stage, you can define the intended outcome, action plan, and create meetings.
* Close: Close the playbook when all the tasks have been completed.

{#account-lifecycle-success-playbook__ul_hkg_vkg_ndc}  

For instructions on how to create the customer play playbook, see [Create a customer play](https://servicenow-prod.fluidtopics.net/8fpuS_OB0ztToSthqVWxUQ "Create a customer play in collaboration with customers to define planned and unplanned activities required to support an engagement.").