---
sourceDocument: Australia Customer Success Management
sourceDocumentLink: https://servicenow-prod.fluidtopics.net/r/acct-lifecycle-events

 Release :

    - australia

ft:locale :

    - en-US

ft:publication_title :

    - Australia Customer Success Management

ft:clusterId :

    - actle

bundleId :

    - actle

workflow :

    - Customer and Industry


---

# Renewal play

# Renewal play {#ariaid-title1}

Release version: Australia  
Updated March 12, 2026  
![](https://www.servicenow.com/docs/portal-asset/ico-clock) 1 minute to read  
Use the renewal play to define the account renewal processes in your organization. This playbook is used to drive contract renewals and improve customer retention.  
The renewal play consists of the following stages:

* Initiate
* Assess Opportunity
* Communicate
* Track Opportunity
* Review \& Close
{#account-lifecycle-renewal-playbook__ul_rjn_r51_qdc}

For instructions on how to create the renewal play, see [Create a renewal play](https://servicenow-prod.fluidtopics.net/18t7LsIATR~xGRtGd2AZ0Q "Create a renewal playbook to define processes to simplify contract renewals and identify expansion opportunities.").